SBTech signed an exclusive deal with BetFIRST to provide its powerful sports betting platform for the regulated Belgium market
Industry leaders, SBTech will provide BetFIRST, Belgium’s leading online and land-based gaming operator, with its powerful online and mobile sports betting platform and will see BetFIRST switching from its current sports provider into SBTech platform. This includes a superior live and mobile betting which features more than 13,000 monthly live events and 200+ different bet types including the latest innovative fast market bet types.
“As Belgium’s leading online and land based operator, it’s crucial we give our players the best betting experience available. SBTech have repeatedly demonstrated their experience in taking operators to the next level, even in tightly controlled markets such as ours”‘ says Lionel Lammens, Managing Director of BetFIRST. “SBTech’s offering is second to none. Their convergence solutions for online, mobile and retail will give us unique added value, help us grow faster and provide our loyal players with an even better betting experience”.
SBTech’s CEO, Itai Zak is delighted by the new partnership and comment “BetFIRST is yet another highly respected operator chosen to switch to our superior platform because of our constant innovation and proven experience in regulated markets”
Established in 2007, SBTech is a leading provider of interactive sport betting solutions and services to traditional and regulated markets. The complete offering includes innovative, dynamic and highly customized suite of turnkey and fully managed online, mobile and offline solutions which push the interactive betting industry into frontiers.