American gaming machine innovator Scientific Games Corporation has announced that its SG Interactive subsidiary has inked an integration deal with British online and land-based gaming operator Betfred.
Las Vegas-based Scientific Games Corporation declared that the agreement was signed through Betfred’s Petfre (Gibraltar) Limited operating subordinate and will see many of its games including Monopoly Big Event, Rainbow Riches Free Spins, Rainbow Riches Pick n’ Mix, Raging Rhino and Rainbow Riches Reels of Gold offered to ‘thousands of new players’ via the online casino at Betfred.com.
Bob Hays, Business-to-Business Commercial Vice-President for SG Interactive, stated that the deal encompasses content from Scientific Games Corporation’s WMS, Barcrest, Shuffle Master and Bally games studios and is to be promoted via a special raffle offering online casino players the chance to win one of 162 cash prizes simply for wagering a minimum of £10 ($13.24) on a title from its Rainbow Riches stable.
“Our launch with Betfred.com signifies a fantastic new partnership, complete with our unparalleled library of content,” read a statement from Hays.
For its part, Warrington-based Betfred explained that the deal will moreover see its Betfred.com domain premiere SG Interactive’s 88 Fortunes, Zeus III, Spartacus and Lucky Tree themes over ‘the coming months’ as well as a selection of licensed titles and the Big Bet portrait gaming mode innovation.
“We’re thrilled to announce the launch of SG Interactive titles on our site,” read a statement from Russell Young, Commercial Director for Betfred.com. “This will empower us to reach more players and further expand our engaging content in the online gaming space.”