American lottery and gaming machines innovator Scientific Games Corporation has announced the inking of a deal that is to see it provide central Michigan’s FireKeepers Casino Hotel with a retail sportsbetting facility.

The Las Vegas-headquartered innovator used an official Wednesday press release to detail that the new alliance follows last month’s passage of sweeping legislation that will soon allow every one of the 26 casinos in ‘The Wolverine State’ to offer retail sportsbetting alongside a portfolio of online casino games.

Extensive entertainment:

Owned by the federally-recognized Nottawaseppi Huron Band of the Potawatomi, the 243-room FireKeepers Casino Hotel is located near the Michigan city of Battle Creek and already features six restaurants, an events center and a 107,000 sq ft casino offering some 2,900 slots and 70 gaming tables alongside bespoke bingo and poker rooms.

Sportsbook solution:

Scientific Games Corporation explained that the fresh agreement will allow FireKeepers Casino Hotel to utilize its modular OpenSports sportsbetting solution so as to be able to offer visitors the chance to wager on a wide range of sporting events complete with comprehensive data feeds from Don Best Sports. The Nevada firm stated that its innovation ‘empowers operators to choose the technologies and services that best benefit their business’ and may moreover let the Calhoun County venue roll out an online sportsbook once the Michigan Gaming Control Board finalizes its regulations.

iGaming innovation:

As if this wasn’t enough, the innovator pronounced that the new deal is to also enable the Michigan casino to exploit its OpenGaming content aggregation platform so as to be able to launch a future iGaming service for punters located anywhere in the state featuring a selection of ‘world-class’ online video slots.

Prominent partner:

Jordan Levin, Chief Executive for Scientific Games International’s SG Digital subsidiary used the press release to proclaim that he is ‘incredibly excited’ by the imminent launch of his firm’s innovations with FireKeepers Casino Hotel as the tribal venue is ‘a leader in the Michigan gaming space’.

Read a statement from Levin…

“Its large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience and with the passing of this new bill Scientific Games Corporation is excited and honored to help it translate and expand the sports and iGaming player experiences across all of Michigan.”

Comprehensive aim:

For her part, Kathy George, Chief Executive Officer for FireKeepers Casino Hotel, declared that the venue is attempting ‘to create a 360-degree entertainment experience’ so as to put the property ‘at the forefront of Michigan’s betting landscape’.

George’s statement read…

“We’re the title corporate sponsor of the NASCAR FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games Corporation, we’re thrilled to offer sportsbetting and iGaming both online and in our upscale property.”