Technology-based gaming supplier, Groove Gaming, signed a beneficial agreement following its previous collaboration with KA Gaming, this time with Georgia-based iGaming software provider, SmartSoft Gaming.

Introduction of new content:

With this latest union, Groove hopes to continue its growth by adding new games from another distinctive game development studio to its diverse portfolio of thousands of titles from more than 90 providers.

Yahale Meltzer, COO at Groove, said: “The iGaming industry has been our sole focus and investment for the last 6 years. As specialists in online technology and supported by one of the strongest technical teams in the industry, we are delighted to bring SmartSoft on-board and to be part of the Groove growth journey.”

Moreover, SmartSoft will enjoy wide popularity that comes with combining its portfolio with Groove’s fast-growing portfolio. SmartSoft is a relatively young company, officially launched in 2019, with a totally bespoke portfolio. With this alliance, it hopes to grow exponentially and become more famous globally.

Saba Chkheidze, Director of Partnerships at SmartSoft, said: “SmartSoft’s reputation continues to go from strength-to-strength and this partnership with Groove is evidence of how far we have come recently. Having access to Groove’s exceptional operator cluster is a privilege and we are sure it will spur additional growth in the weeks and months ahead.”

Globally-recognized gaming aggregator:

Groove Gaming was founded and officially launched in 2016. For the last two years, it has experienced remarkable growth with its presence across key global markets through cooperation with major online gambling operators.

Its incredible platform now includes over 5000 casino games made up of aggregated content. Some examples of them are: slots, online casinos, live casinos, poker and table games and real casinos, which operators can access via easy integration to drive player commitment and profit.

One of the biggest reasons Groove is becoming a dominant aggregator around the world is because it is backed by innovative technology, meaning it has the ability to provide operators a chance to activate a range of features that increase customer satisfaction and commitment and spur on an extended play.

Technology-based solutions:

A branch that is widely known, because it represents Groove Gaming is GrooveOn. The latter B2B iGaming brand, produces an entire set of end-to-end innovative technology solutions for multichannel B2B online and mobile iGaming.

On the other hand, we also have GroovePlay, which is Groove’s well known aggregation platform. It has been involved in numerous partnerships and adds over 100 new games every month to its fast-growing list of existing titles.

Unique Georgia-based brand:

SmartSoft was founded in 2015, but joined the international iGaming market in 2019 with the “Debutant of the Year” award. It’s based in Georgia.

Its creative team has made an entire gaming portfolio by themselves and is currently adding two new games every month.

Furthermore, its portfolio is very diverse with many different titles such as slots Magic Garden, Burning Ice 40, Moonstone, XGames and flagship Jet X (now part of Groove’s ever-growing gaming library) and its simple and most popular Balloon game, where players must pop a balloon before it explodes to win a cash reward.