The National Football League’s (NFL) AFC West Denver Broncos has teamed up with Sideline Sports for the launch of a new interactive bingo service.

Broncos Bingo recently launched and will be available for all home and away games throughout the entire 2017 NFL season.

The interactive digital bingo game will be coordinated into the ‘Denver Broncos 365’ mobile app presented by Verizon and will, according to iGaming Business, at each game offer top prizes of $500 and a single autographed Broncos item.

Additionally, the initiative is being supported by soft drinks giant Coca-Cola and at each game will offer 50 prizes of personalized Coca-Colas.

Digital media director for the Broncos, Ben Hunt, said, “By adding Sideline Sports’ bingo to our app and partnering with Coca-Cola we’re excited to give our fans the opportunity to win prizes and engage with our games as they happen on the field.”

Regional marketing director for Coca-Cola North America, John Sprogis, reportedly said, “Coca-Cola has been collaborating with the Broncos to connect our brands with Broncos Fans and enhance their fan experience.” Sprogis added, “One of our objectives this season with the Broncos was to find ways to enhance social and digital engagement with Broncos fans. We are very excited to collaborate with the Broncos on this digital bingo game.”