After launching earlier this year, the online casino at social-focused, LetsBet.com, has now announced that experienced customer relationship management (CRM) professional, Simon Levoyer, has been hired to serve as its new Head of CRM.
According to an official press release published by European Gaming Media and Events, LetsBet.com stated that Levoyer has over a decade of CRM expertise gained while working for a number of fellow iGaming operators including Kindred Group and, most recently, Jackpotjoy Group.
Online casino talk show entertainment:
LetsBet was established by Michael Pedersen and Stefan Lind, who was previously the Head of Operations for online casino operator, LeoVegas AB, and explained that it offers aficionados the chance to play games from some of the planet’s most respected developers while enjoying an iGaming-focused episodic talk show.
LetsBet Agency challenge:
The online portal additionally revealed that its overall concept is based on a ‘secret agency theme’ that sees players challenged to complete a number of assignments in order to fill a progress bar and move up the rankings of its LetsBet Agency. It detailed that competitors are subsequently awarded with one spin on its Spy Spinner wheel for every level that they fulfill and can also grab added rewards by taking part in day-long tournament sessions, which are branded as Missions.
A true understanding:
Pedersen, the former Regional Business Manager for online casino games developer, NetEnt AB, now serves as the Chief Executive Officer for LetsBet.com and described welcoming Levoyer to his new post as ‘an absolute pleasure.’ He declared that the domain had experienced ‘a fantastic start’ and now intends to ‘build momentum’ and ‘grow our team as planned.’
Pedersen’s statement read…
“Simon has a solid track record and truly understands what it takes to keep players engaged and coming back for more entertainment. We have re-imagined the online casino experience to offer a more lively and social atmosphere, quite close to the feeling you have when entering a land-based casino with your friends. It’s about doubling the entertainment value and having fun together.”
Feature-packed online casino:
LetsBet.com proclaimed that it utilizes a platform from Maltese firm, BetHard Group Limited, to offer ‘a full portfolio of top casino content’ from developers such as Yggdrasil Gaming Limited, NetEnt AB, Evolution Gaming Limited, Quickspin AB and Microgaming alongside a ‘vast selection of leading payment options.’