Retail and online sportsbetting products and services supplier, Sports Information Services (SIS) Limited has announced the signing of an agreement that is to see it continue distributing live data and pictures from the only commercial horseracing facility in Singapore.

Two-year alliance:

The British firm used an official Monday press release to detail that the extension deal with track operator Singapore Pools (Private) Limited will give it the right to supply online and retail customers in Ireland and the United Kingdom with all of the action from Singapore Racecourse via its recently-launched 24/7 Live Betting Channels solution for the next two years.

Avant-garde advance:

Milton Keynes-headquartered, SIS Limited, described its 24/7 Live Betting Channels innovation as ‘an end-to-end solution’ that comes complete with ‘live-streamed pictures, data and graphics with triggers, prices and derivatives’ and allows online and retail sportsbetting operators to present customers ‘with a betting event every three minutes.’ It stated that this advance can also be branded with ‘partner logos’ and have its commentary and on-screen graphics customized to include a range of languages and time zones.

Kranji coup:

Simon Fraser, International Racing Head for SIS, declared that the extended arrangement is to involve his firm broadcasting some 800 additional races staged at Singapore Racecourse, which is located in the small city-state’s Kranji district, including November’s Dester Singapore Gold Cup extravaganza.

Fraser’s statement read…

“Kranji is one of Asia’s finest horseracing venues and the extension of our deal as the distributor of live pictures and data is fantastic news.”

Additional amusement:

For his part, Simon Leong, Wagering Senior Director for Singapore Pools (Private) Limited, proclaimed that he was ‘delighted’ with the broadened deal as it will permit horseracing fans in the United Kingdom and Ireland to enjoy ‘more excitement, thrills and winning moments.’

Leong’s statement read…

“Our events are gaining in popularity with spectators all around the world and with SIS Limited making these races easily accessible through its 24/7 Live Betting Channels service we’re sure even more customers will enjoy the finest racing Singapore has to offer.”