Pariplay®, a software development division of NeoGames, has entered a B2B partnership with the game development studio Slotmill to launch the Slotmill’s games via Pariplay’s Ignite® partner program in the UK for the first time.

Growing UK Presence:

Slotmill, the fast-growing Stockholm-based content supplier to the iGaming industry, officially debuted in the UK market on May 8, 2023. Amidst its plans for further expansion across the regulated US markets, the Swedish studio will use the Pariplay®’s Ignite® program for the first time to increase the UK presence and prepare for a swift US expansion set to commence with the New Jersey market entry.

Ignite® Program Scope:

Ignite® is a comprehensive game development framework which facilitates global visibility of the iGaming content. The framework includes Pariplay®’s extensive scope of iGaming licenses enabling instant access to emerging markets and simultaneously offering a wide range of gaming solutions.

B2B Partnership:

The partnership between Pariplay and Slotmill will bring the UK players the opportunity to access Slotmill’s premium casino games with high-end features like flawless graphics and optimized loading capabilities resistant to variable internet connection speed rates for the superior player experience. As the latest studio to go live through Pariplay®’s Ignite® program along with a number of other studios, Slotmill may use the program performance in the UK market to set the strategy for the impatiently expected US launch.

Pariplay is based in the UK and Gibraltar and operates as the iGaming solution section of NeoGames, a pioneering provider of games management platforms and systems, customer support, responsible gaming rules, and marketing tools. NeoGames’ software development division, Pariplay, is seeking to expand the program further in regulated markets across the world and the extension of the B2B partnership with the Swedish developer across the regulated US markets may come as a natural consequence of the latest deal.

Awaiting Results of the Market Launch:

Commenting on the partnership, Enrico Bradamante, Chief Commercial Officer at Pariplay®, reportedly said: “We’re proud to be able to take Slotmill live in the UK, after a successful and swift partnership via Ignite®.Slotmill’s games are innovative, exciting and packed full of the latest technology that pushes game-making forward. We’re honored to be able to bring its content to our partners, and can’t wait to see the results.”

Andreas Ternström, Chief Commercial Officer at Slotmill, said: “We’re super excited that players in the UK are now able to enjoy our games. To launch through a new partnership is extra satisfying, and we thank Pariplay® for their speed and their efficiency, with which they’ve introduced us to our very first market.”