Casino and sportsbook group Soft2bet has entered into an agreement with PartnerMatrix enabling it to bolster its acquisition tools, primarily for its sports betting brands and partners.

Courtesy of the new partnership, the PartnerMatrix agent management system is now live across the Cyprus-headquartered operator’s network, in hopes that it will allow the group’s range of brands to broaden its global audience by utilizing agent networks.

Untapped audience:

The target of these customizable networks are offline players who haven’t yet experienced Soft2bet’s considerable casino and sportsbook offerings, with the operator group “able to control risk of acquisition through real-time management tools.

In a company press release, Chief Executive Officer for PartnerMatrix, Levon Nikoghosyan, stated…

“We pride ourselves at PartnerMatrix on having solutions across a number of channels, for operators and networks of all needs, and this partnership with Soft2bet demonstrates just that.

“We’re looking forward to assist with Soft2bet’s ambitious growth strategy, with our agent system the ideal solution for a multi-brand group looking for additional marketing resource.”

Company growth:

The latest deal follows the white label and content aggregator‘s move to a new Malta office last month, having outgrown its previous space after its team tripled in size since December 2019, while additionally launching MGA-licensed operator brand, Cadabrus.

Also commenting on the new partnership, Chief Executive Officer for Soft2bet, Boris Chaikin, said…

“Our sports betting platform and brands have gone from strength to strength of late, attracting thousands of new users every month. This deal with PartnerMatrix will allow us to build on this momentum with access to a much broader global audience.

“The Agent Management System has proven its credentials as a driver of acquisition and we’re looking forward to reaping the benefits of greater traffic coming through our various points of sale in the coming months.”

EveryMatrix news:

In related news, EveryMatrix‘s remote gaming server RGS Matrix recently inked an alliance with blockchain group FunFair Technologies‘ new game studio FunFair Games. The agreement enables the latter to distribute its new multiplayer game content via RGS Matrix’s ‘out of the box’ server.