Cypriot online casino and software firm, Soft2Bet, has added Greentube, the Interactive division of Austrian international gambling company, Novomatic (NVMTC.UL), to its growing list of partnerships.

The strategic alignment is in keeping with the company’s [Soft2Bet] expansion goals and sees it on track to becoming a major player in the global online casino scene.

“the company allows us to further establish our market presence in the Nordics”

Founded in 2016, Soft2Bet made its very first steps in the B2B gaming space in February this year and is relatively new to the market. Its brands are known for their innovative design and broad range of games. The emerging leader of the online gambling business boasts a portfolio of top software providers that are able to offer players thousands of titles. And, in the coming weeks, players will be able to select Greentube games on various Soft2Bet brands.

Vast portfolio:

An integral part of Novomatic, one of the largest global gaming technology firms, the Austrian division is known for offering games that are enjoyable for players and that are complete with sleek design and state of the art graphics. Its vast portfolio comprises video bingo, video poker, and table games and of course, slots.

The new partnership is a mutually beneficial one, as Greentube‘s games, via Soft2Bet, will be made available to more operators, which in turn will reach untapped markets and expand its audience.

Market presence:

Commenting on the recent agreement, Head of Sales for Greentube, Daniel Lechner, stated in the official press release…

“We are very much looking forward to a successful partnership with Soft2Bet as the company allows us to further establish our market presence in the Nordics. In addition, we believe after the initial integration we will also be able to extend into more markets with the Soft2Bet team, kicking goals at every step of the way. To offer clients ground-breaking games from such a first-rate partner is a great step in the right direction for Soft2Bet and everybody from the team is super excited.”

Huge milestone:

Head of Casino for BetSoft, Teodora Breskovska, who was part of the core team signing the deal, added…

“This is a very exciting time for Soft2bet. We are on the brink of expanding our reach and launching websites across multiple regulated jurisdictions and we consider Greentube to be a fundamental partner in this venture. We have passed a huge milestone for our company’s growth with the release of our first brand under MGA – LightCasino, where Greentube games will constitute an essential part of the portfolio.”

B2C move:

In early Febraury, the online gaming operator and platform provider, which was strictly oriented towards a B2C direction, made its first foray in the B2B gaming space, The multi-brand company concluded a deal for ZetCasino, a classic online casino catering to most notably Western European countries and the Nordic region.

Currently, Soft2Bet has 10 online casino and sportsbook brands, each with its own market position and unique design. Not only has the company enjoyed rapid growth, with its premiere of new brands on a regular basis, but also in its penetration of new markets, licenses and growth in new verticals.

Meanwhile, earlier this month, in keeping with its strategy to further expand in the European market, Greentube went live with popular Belgium casino operator, Golden Palace.