The Swiss enterprise used an official press release to detail that the premiere comes almost three months after it debuted its Sportradar Integrity Exchange service so as to allow bookmakers from around the world to report suspicious betting activities. The innovator stated that its latest iGaming advance features all the tools, technologies and products operators may need ‘to quickly launch and establish an omni-channel sportsbetting service.’
Jacob Lopez Curciel serves as the Managed Sportsbook Services Managing Director for Sportradar AG and he used the press release to proclaim that the Orako solution comes complete with his firm’s ‘award-winning betting portfolio’ and has been designed to meet the varied needs of online operators ‘regardless of their stage in the business life cycle.’ The experienced professional moreover declared that the advance has been ‘optimized for intense data loads’ while boasting ‘advanced platform capabilities’ as well as an engine that can be run on a fully-managed basis.
Read a statement from Lopez Curciel…
“The sportsbetting industry is hyper competitive, growing at pace and offering operators more opportunities than ever before. With Orako, we can manage up to 100% of a sportsbook’s operations and alleviate their need to invest in additional technologies and innovations, freeing the operator to squarely focus on scaling their business and achieving growth.”
With its new Orako solution, Sportradar AG pronounced that online sportsbetting providers are given the freedom to ‘choose how they build out their sportsbook and tailor their content in line with the interests and preferences of their customer base.’ The company furthermore asserted that the advance, which is compliant in major jurisdictions across Europe, Africa and the Americas, ‘delivers unrivalled reliability’ while being capable of simultaneously handling large bet loads.
The statement from Lopez Curciel read…
“This is particularly important around high-profile sporting events when the number of bets placed escalates and operators need the security of a platform that can scale instantaneously without failing, knowing their business will not be impacted financially.”
Sportradar AG additionally noted that the fresh Orako advance is compatible with its existing Player Account Management (PAM) systems and includes ‘the marketing services that operators need to improve business performance’. The innovator finished by affirming that the new product is powered by its own ‘artificial intelligence and machine learning capabilities’ and exploits ‘deep customer insights’ in order to allow online sportsbetting providers to access ‘a broad customer base, optimize marketing performance and deliver a personalized experience for bettors and fans.’