As part of its continuing expansion into the American market and sports data intelligence specialist Sportradar AG has announced the inking of a new data and content partnership with domestic sports broadcaster NBC Sports Regional Networks.

The Swiss firm used an official Thursday press release to declare that the fresh arrangement builds upon an existing relationship that has seen it supply NBC Sports Regional Networks with regular ‘betting data and content’ including a recent ‘alternative betting broadcast’ for the April 22 contest between the Chicago Bulls and Charlotte Hornets franchises of the National Basketball Association (NBA).

Speedy statistics:

Sportradar AG stated that this latest alliance is destined to see it enhance the cable broadcaster’s ‘live-game coverage’ via the provision from its broadcast services unit of ‘a comprehensive suite of solutions and offerings’. As such and the company pronounced that NBC Sports Regional Networks will now be able to utilize its own ‘live data interface’ in order to supply viewers with ‘faster data updates on-screen’ along with ‘richer and more captivating graphics to complement live game action.’

Enticing engagement:

Brian Josephs serves as Digital Sport Vice-President for Sportradar AG and he used the press release to proclaim that NBC Sports Regional Networks is to moreover be able to benefit from the use of his firm’s ‘experience with specialized league data’ so as ‘to track deeper and more insightful storylines throughout the course of a game.’ By combining these with the MLB Statcast and NBA Advanced Stats innovations, he asserted that the broadcaster will be provided with a way ‘to drive more personalized storytelling based on the market and specific fan interests.’

Read a statement from Josephs…

“We are excited to expand our relationship with the NBC Sports Regional Networks as it continues to evolve its offerings to further engage next-generation sports fans. NBC Sports Regional Networks is iconic and has shaped the way fans watch their favorite teams and athletes. Our technology platform and 360-degree approach enable it to tap into a number of our capabilities and will give it the flexibility it needs to create tailored experiences that meet the changing demands and expectations of its audiences.”

Partner pledge:

For his part and the Content and Live Programming Senior Vice-President for NBC Sports Regional Networks, Jon Slobotkin, described advanced data as ‘a significant component’ of his organization’s ongoing campaign to engage with more fans of sport. He additionally stressed that the capabilities and services offered by Sportradar AG are to now allow the broadcaster to better serve viewers and ‘meet their evolving preferences for how they consume content covering their favorite teams and players.’

Slobotkin’s statement read…

“The NBC Sports Regional Networks is committed to delivering impactful, entertaining and informative live-game experiences and continuing to experiment and enhance our coverage through technology and innovation.”