Sportradar, the leading global sports technology company, and FanDuel Group, an innovative sports-tech entertainment company, announced the signing of a new, long-term partnership. Under the agreement to be performed through the end of the 2030-31 season, Sportradar will supply the FanDuel sportsbook platform with official NBA data and betting services, extending the original August 2021 data agreement through September 2031.
The extension of the agreement between the two companies testifies their mutual trust and preferences in data supply processes.
Common development of new products:
The two brands will work together to develop innovative products and offering to improve the sports betting experience on the platform. These will include some new features like the use of player tracking data to support their betting patterns and facilitate new and more creative betting practices.
Comprehensive portfolios used on FanDuel’s platform:
FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media. FanDuel Group has a presence across all 50 states with approximately 17 million customers and nearly 30 retail locations. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania, and Scotland.
This premier gaming destination in the United States, becomes the first North American sports betting operator to utilize Sportradar’s official NBA data after the global technology developer partnered with the NBA in November 2021. The sports technology company’s portfolio of betting products and entertainment tools is the most comprehensive one in the industry. Now, its sportsbook can access the widest range of slots and tools to utilize these according to its platform’s requirements.
Fastest live stream product available:
Sportradar is the trusted partner of more than 1,700 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC and ITF. It covers over 890,000 events annually across 92 sports. Now, its partner can utilize its proprietary Live Channel Trading product, which is the most technologically advanced solution on the in-play trading market.
This live channel transmits the content using Sportradar’s back-end live video streaming system that provides audiovisual game feeds up to eight seconds faster than any TV broadcaster.
“As the largest operator in North America, FanDuel is an exceptional partner, trusting in our products and services to help define their market differentiation,” said Carsten Koerl, CEO, Sportradar. “We are thrilled to further expand our relationship with FanDuel in a manner that will evolve and grow the skyrocketing market for sports betting in the U.S., while continuing to monetize our long-term partnership with the NBA. This deal demonstrates the value of our strategy in delivering products and services on top of data rights.”
“FanDuel’s top priority is to provide a superior product experience to our customers. As we forged this deal, it was critically important that our commitment to NBA basketball and its official data be tied to substantial reinvestment in product innovation and enhancements that will ensure FanDuel retains a market leading NBA offering,” added Christian Genetski, President, FanDuel Group.
Genetski concluded: “We’re excited to continue our long-term relationship with Sportradar, as their comprehensive data is a critical element to a successful customer experience, and one we now have long-term stability with moving forward.”
Sportradar’s partnership with the NBA makes it the exclusive worldwide data provider of NBA, WNBA and NBA G League Data. The partnership covers the period from the 2023-24 season to run through the 2030-31 season. With the FanDuel partnership now extended for the same period, the leading sports technology company has the catch-all winning combination for the years to come.