Sports Information Services, better known as SIS, a flagship provider of multi-channel 24/7 live betting services such as horse and greyhound racing, based in Milton Keynes, UK, is pleased to reveal that it has entered into an alliance, aka signed a major distribution agreement, with Genius Sports, an international supplier of sports technology based in London. Through this alliance, SIS will offer its Competitive Gaming product to the aforementioned firm.

Competitive Gaming product:

The entire library of Competitive Gaming, which includes more than 150.000 yearly live events, will be made accessible by Genius Sports to its wide network of sportsbooks, which will further SIS’s ambitions in raising mutually rewarding relationships with flagship platforms. Additionally, SIS’ portfolio includes its popular simulation products such as e-basketball and e-soccer, with constant short-form competitions taking place between experienced gamers.

Manufactured wholly in-house and with integrity as its foundation, SIS Competitive Gaming has a reputation of providing more advanced margins to operators, and will notably power up the breadth of the Genius Sports offering.

As for Genius Sports, the firm is an international leader in formal sports technology and data, fueling an ecosystem that links media, wagering and sports. In addition, it offers lotteries and sportsbooks across the globe with excellent marketing solutions, trading, streaming, odds and data, which are proven to deliver cost efficiencies and profit.

Relatedly, this is the newest distribution agreement that SIS has been able to secure, which further strengthens its popularity as the crucial ally of the industry’s flagship international players.

Commenting on the alliance, Head of Commercial Partnerships at SIS, Andy Kelly, commented according to the official press release: “Genius Sports has developed a deserved reputation as a world-leading provider to the sports betting industry. This deal is of great significance for us as we continue to expand our distribution across regulated markets worldwide. Genius Sports are renowned for their distribution network of live football and basketball and these customers will now have access to our Competitive Gaming, e-soccer and e-basketball products that have a clear track record of adding significant value to the bottom line of operators. This is an agreement that is perfectly aligned with our respective established relationships, and we look forward to mutual success moving forward.”

Global Partnership Director at Genius Sports, Matt Stephenson, added: “By adding SIS’ Competitive Gaming content to our offering, we are affirming our commitment to giving our hundreds of sportsbook partners the widest range of content and the best opportunity to add value and grow revenues. Genius customers expect market-leading solutions, and in SIS’ Competitive Gaming they will have a product that stands out from the competition in terms of quality and integrity.”

SIS Competitive Gaming to Supply Playtech Impressive Portfolio of Esports Events:

In other news, the aforementioned renowned SIS’ Competitive Gaming studio will supply its portfolio of content to Playtech, one of the biggest names in sports betting industry. This isn’t the first time two renowned companies have joined forces to deliver unique and thrilling content on the market. They already signed a deal that has seen SIS supplying racing and numbers products to Playtech’s fans all over the world, and since this partnership has proven itself as a good decision, the two companies have decided to step up their game and offer the players more of the unique content to enjoy.

On a related note, SIS Competitive Gaming won the prestigious Gold Standards award issued by the Esports Integrity Commission (ESIC). It became the only esports product on the market that got recognized with this award, which presents the greatest achievement granted to only the best and safest products in the whole e-sports betting industry.