Canadian social media network enterprise Gamelancer Gaming Corporation has announced the inking of a deal that is to see it begin broadcasting marketing content from the online casino and sportsbetting domain at Stake.com across its numerous TikTok channels.

The Toronto-headquartered firm used an official press release to declare that the ‘six-figure contract’ is to involve social media submissions from the crypto-friendly online gambling site being transmitted to influencers and punters around the globe by means of its @Gamelancer, @Gamer, @Egirl and @Gaming TikTok channels. The company pronounced that the arrangement will moreover see such iGaming content ‘relevant to the GenZ and Millennial gaming communities’ being shown across the @Playmaker, @Sports and @PlaymakerBetting Instagram outlets run by partner enterprise Playmaker.

International influencer:

Razvan Romanescu serves as the Chief Strategy Officer for Gamelancer Gaming Corporation and he used the press release to describe his mobile-facing endeavor as ‘the largest multi-channel gaming network on TikTok’ that provides a multitude of brands with the ability to gain ‘access to the global gaming audience through its owned and operated channels.’ The experienced executive moreover disclosed that his enterprise, which was acquired by Wondr Gaming Corporation for $7 million in April, already generates more than 1.2 billion monthly video views across its portfolio of 27 channels and currently has in excess of 28.4 million TikTok, Instagram and Snapchat followers predominantly located in the United Kingdom, Canada, Australia and the United States.

Read a statement from Romanescu…

“We choose our partners carefully and only align with premium brands. Stake.com has done an amazing job at aligning with the culture and current generation in a very authentic way and we are excited to continue growing our relationship and making an impact together.”

Crypto creation:

For its part and Stake.com was launched in 2017 by TGP Europe Limited and currently processes over 30 million wagers every year via a host of cryptocurrencies. The service counts Latin America and Canada as major markets and is thought to handle roughly 5% of the world’s Bitcoin transactions as well as an impressive 10% of its associated Dogecoin activities.

Rap relationship:

United Kingdom-licensed Stake.com was in the news earlier this year after agreeing an alliance with Grammy Award-winning rapper Drake that more recently saw the Canadian musician give away $1 million in Bitcoin via a live-streamed gaming event. The domain divulged that this extravaganza attracted punters from as far afield as Argentina, Jordan, India and Brazil while awarding lucky participants with prizes worth up to $75,000.