Swish Analytics, a leader in sports analytics, has initiated a legal battle against OddsJam and OpticOdds, accusing them of misappropriating proprietary sports betting odds data. Filed in the San Francisco Superior Court, the lawsuit seeks damages exceeding $100 million alongside injunctive relief to prevent further unauthorized use of its data.

The allegations stem from claims that the defendants used methods such as web scraping, unauthorized API access, and other automated tools to extract Swish’s proprietary odds data without permission. Swish stated that this proprietary information, developed over several years with significant financial investment, is licensed to major betting operators like FanDuel and bet365.

Swish’s complaint highlights, “Defendants have misappropriated Swish’s proprietary and time-sensitive odds information from the licensee websites (including FanDuel, bet365, and others) at little to no cost through a variety of improper means.” These actions, according to Swish, have caused substantial harm to its business and the broader market for independent sports-related odds data.

Allegations of Unfair Competition

The lawsuit describes how OddsJam and OpticOdds allegedly repurposed Swish’s data to sell it to other businesses and consumers. The complaint states that both companies intentionally targeted California customers and leveraged the appropriated data to undercut Swish’s pricing.

Swish accused the defendants of “reaping where they have not sown,” undermining the incentives for data developers to invest in creating proprietary sports odds. The filing adds that these practices are threatening to destabilize the sports betting odds market by reducing the value of original data generation.

Court documents published by attorney Daniel Wallach on LinkedIn also revealed significant overlap between OddsJam and OpticOdds, including a shared business address and personnel, pointing to a close operational relationship between the two firms.

Swish’s conservative estimate places the damages from these alleged activities at over $100 million, with the actual figure potentially being much higher. The company further emphasized that the defendants’ actions are causing “irreparable harm,” potentially jeopardizing the market for independently developed odds data.

Industry Context and Recent Developments

This lawsuit arrives shortly after OddsJam’s parent company, Odds Holdings, was acquired by Gambling.com Group for $160 million. The acquisition, touted as Gambling.com’s largest to date, included $80 million upfront and an additional $80 million contingent on performance milestones by 2026.

Gambling.com lauded OddsJam as “the industry’s most advanced” platform, capable of processing over one million requests per second while supporting data needs for nearly 300 sportsbooks. However, Swish’s legal filing raises concerns about how OddsJam has sourced some of this data.

As this case unfolds, it highlights growing tensions within the sports betting industry regarding data ownership and the need for clearer boundaries around the use of proprietary information.