In the United Kingdom, The Senet Group responsible gambling standards body has announced that its stable of funding partners has recently doubled following the recent addition of five prominent land-based and online casino firms.

Five new backers:

Headquartered in London, The Senet Group was established in 2014 and works to improve standards in the British gambling industry. The independent enterprise used an official Monday press release to detail that it is now receiving support from terrestrial casino operators Genting UK, Aspers Group Limited and Caesars Entertainment UK as well as iGaming leaders, Playtech and The Rank Group.

Influential membership:

Sarah Hanratty, the recently-appointed Chief Executive for The Senet Group, declared that the five new funding partners have joined a list of backers that had already encompassed William Hill, Sky Betting and Gaming, GVC Holdings, Paddy Power Betfair and Scotbet Limited and will now be permitted to send representatives to its quarterly advisory forum, which is led by its independent Chairman, Gillian Wilmot.

Hanratty’s statement read…

“With a great many initiatives and projects underway across the gambling industry aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions that work. The Senet Group is doing its part in leading and facilitating collaborative projects and I am delighted that our new partners have chosen to recognize the importance of collective leadership on safer gambling.”

Enhancing standards:

Senet additionally used the press release to explain that it ‘has played an important role’ in helping to develop and improve the British gambling industry’s advertising standards and regularly initiates player messaging campaigns utilizing the ‘When the Fun Stops, Stop’ tagline while running the Moses sportsbook self-exclusion scheme.

Laudable objectives:

John O’Reilly, Chief Executive Officer for London-listed Rank Group, proclaimed that the move by the five firms to begin backing The Senet Group represents ‘a significant statement of intent’ as every one of the new members believes ‘responsible gambling should be at the heart of our businesses.’

O’Reilly’s statement read…

“The Senet Group is well placed to deliver an ambitious program of work and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers. There is a lot to do, an appetite to do it and we are delighted to be adding our collective muscle to The Senet Group’s work.”