MX Digital, a leading digital US-based on-line waged and social game developer, today announced that it has reached an agreement with William Hill, one of the industry’s largest distributors of on-line waged gaming products.

Ike McFadden, Commercial Director, MX Digital said, “Placing six of our branded games with William Hill represents the most significant distribution agreement for our company and a major step forward in establishing MX Digital in the marketplace.” Eric Bischoff of Bischoff Hervey Entertainment and MX Digital co-founder added, “From its inception, our vision at MX Digital was to bring some of the best known Hollywood brands to the world of on-line waged and social gaming and the opportunity to reach the marketplace with William Hill is exciting for us and for our brand partners.”

The agreement between MX Digital and William Hill Online will include “Missing In Action” starring Chuck Norris; iconic Hollywood legend James Dean; the comic and film franchise BloodRayne; top-rated TV sports property TNA-Impact Wrestling; the controversial NBA Hall of Famer Dennis Rodman’s “Red Slam;” and the recently announced feature film, television and music brand icons, The Blues Brothers.

Will Mathieson, Slots Operations Manager, William Hill said, “We were very pleased with the audience-appeal of MX Digital’s recent David Hasselhoff slot.  High profile branded products like these are key to driving successful marketing campaigns and gaining new customers.”


About MX Digital:
MX Digital is a leading US-based developer and distributor of branded-online-gambling games, with distribution in 26 countries. As industry leaders in game marketing and promotion, MX Digital designs, produces and distributes premium entertainment for broadcasters, brands and intellectual properties.  MX Digital has designed, produced, and distributed game content to the largest international game platforms in the US, Europe, Latin America and the Caribbean. The ongoing goal: creating games around these brands while delivering recurring revenue and brand-extension.  Key management and shareholders include Matias Montero (Product Development), Ike McFadden (Commercial Director), Ted Lanes (CFO), Eric Bischoff and Bischoff Hervey Entertainment Television (BHE TV).  MX Digital is based in Los Angeles and is represented by Creative Artists Agency (CAA). More information about MX Digital can be found at

About BHE:

Founded by partners Eric Bischoff and Jason Hervey, BHE TV is a turn-key company specializing in the creation and production of television content operating in Burbank, CA and at Paramount Pictures in Hollywood, CA. BHE has created, developed, and produced both television pilots and series for NBC, VH-1, CMT, A&E, E!, Discovery, Nickelodeon, History Channel, Tru TV, ABC Family, FOX Sports, TNT, TBS, Fuse, ABC, WE, Spike, & Playboy TV. Currently, BHE produces hit series, including: The Devils Ride (Discovery Channel), See Dad Run (Nickelodeon) and Hardcore Pawn: Chicago (TruTV).

About William Hill:

William Hill is one of the world’s leading betting and gaming companies, employing more than 17,000 people worldwide. William Hill is the first British bookmaker to be licensed in Nevada and entered the U.S. market in 2012 through acquisitions of American Wagering Inc., Brandywine Bookmaking LLC and Club Cal Neva sports books. William Hill Online is one of Europe’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their mobile, by telephone and by text services. In March 2013, the Group acquired the Australia business of Sportingbet, one of the leading bookmakers in the country, offering sports betting products online, by telephone and via mobile devices. William Hill PLC is listed on the FTSE 100 Index of the London Stock Exchange and generated revenues of nearly $2 billion in 2012.