iGaming Business – Stockbroker Numis has claimed that bookmakers William Hill and Paddy Power should consider a merger, although iGaming Business understands that such a transaction would be highly unlikely.

In an investment note, Numis said that a combined operation would have annual earnings of about £622 million, and would dominate the UK and Australian online gambling market.

A merger would also help both companies to offset “the negative impact of regulatory change”, Numis added.

“William Hill and Paddy Power should merge,” Numis said. “We believe this would create a much more attractive investment than either company alone.