William Hill is a top operator of betting shops in the United Kingdom, offering thousands of facilities across the country. The gambling operator recently announced that as many as 2,300 of their betting shops will soon feature new gaming content thanks to a new deal signed with Lightning Box Games. William Hill will be working with the Australian company to provide new gaming titles for patrons of their UK shops to enjoy, with more than 9,000 gaming devices offering the new content.
The initial roll-out of the new gaming content is set to take place during the second quarter of next year. Within the agreement, William Hill will now have exclusive rights to the Silver Lion Deluxe and the Panda Power Deluxe games. Both games have already shown promise as being popular options among online players internationally. Later on, Lightning Box Games will be providing even more gaming titles to Will Hill.
Lightning Box Games Co-Founder and Managing Director, Peter Causley, stated that the new deal will provide his company with the chance to extend their footprint in the gambling market of the United Kingdom. The company will also be able to provide opportunities for omni-channel partnership with the gambling operator that will include going live to the retail, online and mobile gambling customers of William Hill.
Andrew Sackey is the Head of Product and Content for William Hill who stated that the company is eager to see the two gaming titles added to their catalog of products and go live for both land-based players as well as online.