iGaming Business – Social gaming company Zynga has announced the launch of its new Zynga Poker game following an initial delay in its release due to a drop in player numbers during last year.

The free-to-play title can be played on a range of mobile devices and is available to download worldwide from Apple’s App Store and Google Play.

New features in the updated version of Zynga Poker include a complete redesign, new controls, social connections and personalised play.

Jon Liu, vice-president of games at Zynga Casino, said: “In reimagining Zynga Poker, we set out to create the most authentic and immersive poker experience that mirrors the fun and excitement consumers have on real casino floors – all in a free-to-play social game.

“We listened closely to consumer feedback and our player community to create a poker experience that delivers the fresh, unique features players have been asking for while staying true to the classic game our loyal fans have loved for the last seven years.”

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