EQL Games has teamed up with The Game LLC, the operators of the UAE Lottery, marking a groundbreaking collaboration for the first and only federally licensed lottery in the UAE and the Gulf region. The partnership, which is set to span multiple years, will see EQL Games enhance the UAE Lottery’s offerings with a diverse selection of interactive games sourced from its iLottery Marketplace. This deal includes games from over 20 global studios, in addition to in-house creations by EQL Labs. The deal will bolster the UAE’s rapidly expanding iLottery platform, introducing exciting gameplay and immersive experiences for players.

A new era for UAE’s iLottery:

The collaboration between EQL Games and the UAE Lottery promises to reshape the country’s lottery landscape, starting with the debut of two innovative titles: Marble Run and Lucky Lagoon. Developed by Random State, one of EQL’s studio partners, these games are designed to bring a fresh, interactive twist to the lottery experience. The launch of these titles is just the beginning, as more games will be introduced in the future to expand the platform’s offerings.

Marble Run is an exhilarating racing game where players choose one of five marbles to race down a track filled with obstacles that feature multipliers. With six different ticket price options ranging from AED 5 to AED 50, the game offers the potential for big wins, with rewards of up to AED 1,000,000. The game’s dynamic nature and multiplier effects add an exciting level of unpredictability, ensuring a thrilling experience for all players.

Meanwhile, Lucky Lagoon takes players on an underwater adventure, where they select ticket prices and attempt to match pairs of fish hidden inside eggs. The game offers 23 prize tiers, with the grand prize reaching up to AED 1,250,000. By matching pairs of fish across different areas, players unlock hidden treasures and the chance to win massive payouts. Both games offer high-stakes opportunities and engaging mechanics, aiming to captivate the attention of UAE Lottery players and entice new users to the platform.

Brad Cummings, Founder and CEO of EQL Games, expressed his enthusiasm about the partnership: “We are thrilled to be named the third-party content supplier for The UAE’s new iLottery platform. This is one of the most exciting lottery markets in the world, and we are honored to be a part of it, especially at this level.” Cummings added that these new titles represent the beginning of a long-term effort to provide the UAE Lottery with a continuous flow of compelling content.

For Bishop Woosley, Director of Lottery Operations at The Game LLC, EQL Games was the natural choice to help diversify the content offered on the UAE Lottery platform. “When looking for a provider that could deliver the diversity of lottery content that we were looking for, and the ability to deliver on a short timeline, EQL Games was an easy choice,” Woosley said, as reported by La Fleur’s. “We’re excited to introduce Marble Run and Lucky Lagoon to The UAE Lottery platform. These innovative games bring fresh experiences with dynamic gameplay and great prize opportunities, and we’re confident they’ll resonate with our growing player base.”

Long-term partnership and future developments:

Under the agreement, EQL Games will continue to supply games from its extensive portfolio and also provide additional third-party products as requested by The Game LLC. This multi-year deal positions EQL Games as a key content supplier for the UAE Lottery, with the promise of a wide range of new, exciting titles to follow. Both companies share a commitment to ensuring a responsible and enjoyable gaming experience for all users, with The UAE Lottery prioritizing responsible gaming practices in its offerings.

The UAE Lottery, which operates under the regulation of the General Commercial Gaming Regulatory Authority (GCGRA), is poised for significant growth in the coming years. With an expanding game catalog and a commitment to enhancing the player experience, the platform aims to attract more users and grow its revenue streams. The partnership with EQL Games is a pivotal step in solidifying the UAE Lottery’s position as the region’s premier lottery provider.

As the UAE Lottery continues to develop, the partnership with EQL Games is expected to play a crucial role in shaping its future. With new and innovative gaming options in the pipeline, both companies are eager to expand the platform’s reach and increase player engagement. The UAE Lottery’s focus on responsible gaming practices, combined with exciting new titles, will ensure that it remains a top choice for lottery enthusiasts in the region.