NetBet, a prominent online sports and casino operator, has announced a partnership with Flows, a leading automation platform. This collaboration aims to integrate Flows’ no-code automation technology into NetBet’s operations, enhancing efficiency and strengthening its global market position. With a strong presence in regulated markets, NetBet is well-regarded for offering diverse sports betting and casino gaming options, consistently delivering high-quality entertainment to its users.

Flows specializes in providing businesses with digital automation tools that eliminate technical hurdles and foster rapid innovation. This partnership allows NetBet to optimize resource allocation, improve player protection, and introduce new gamification features. By leveraging Flows’ platform, NetBet plans to efficiently organize tournaments, roll out custom promotions, and meet compliance requirements in real-time, enhancing the overall player experience.

James King, CEO of Flows, cited by iGaming Business, emphasized the importance of this partnership, stating, “It’s fantastic to see a leading operator like NetBet truly recognize the value add that Flows can bring to the table. From the very start, our mission has always been to simplify and accelerate the delivery of innovation throughout the digital landscape, and it’s wonderful to see more and more companies adopting Flows into their tech stacks to do just that.”

Advancing Player Engagement

Through this integration, NetBet aims to deliver customized player experiences more rapidly and efficiently. Anna Olrik Wallenstein, NetBet’s head of operations, remarked, “Partnering with Flows is a key step forward, enhancing our efficiency and allowing us to deliver tailored player experiences faster. This collaboration underscores our commitment to staying a top choice in the online sports and casino markets.”

The partnership builds on NetBet’s reputation for innovation, positioning the company to maintain its competitive edge. By adopting Flows’ technology, NetBet can quickly deploy engaging new features, reflecting its commitment to continually improving its offerings for players worldwide.

Recent Expansion in Denmark

NetBet’s recent activities extend beyond operational advancements. In early 2024, the company secured a license from the Danish Gambling Authority, marking its entry into Denmark’s well-regulated online gambling market. This strategic expansion included partnerships with leading game providers such as Pragmatic Play and Push Gaming, bringing popular titles like Razor Returns, Sweet Bonanza, and Gates of Olympus to Danish players.

In March 2024, NetBet further solidified its position in Denmark through a collaboration with Playson, a rapidly growing digital entertainment supplier. This partnership introduced Playson’s renowned Hold and Win game mechanics to NetBet’s offerings, expanding its catalog and ensuring a diverse gaming experience for Danish users.

By integrating Flows’ innovative automation platform and expanding into new markets, NetBet continues to demonstrate its commitment to providing cutting-edge services and entertainment to its global audience.