OpenBet, a leading entity in the betting and gaming sector, has officially completed its management buyout, marking a pivotal transition in its corporate journey. The sale, orchestrated by Endeavor Group Holdings, Inc., has transitioned ownership to OB Global Holdings LLC , with significant backing from Endeavor’s CEO, Ariel Emanuel, and active participation from OpenBet executives, including CEO Jordan Levin.

Strategic enhancements and global expansion:

In the wake of this buyout, OpenBet is poised for unprecedented growth and innovation. CEO Jordan Levin remarked in the company’s press release, “As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment. Our group is extremely excited about OpenBet’s path forward, and we are confident in our business’ long-term growth profile considering our premium product offering, exceptional talent, and existing momentum in the marketplace.”

With its robust platform and cutting-edge technology, OpenBet is accelerating its expansion, particularly in emerging markets like Brazil. The company has already made significant strides by launching BandBet and forming strategic alliances with other major operators in the region. These efforts underscore OpenBet’s dedication to enhancing scalable and compliant betting experiences globally.

Continuing its dominance in the lottery sector, OpenBet remains the preferred provider for government-owned and sponsored operators worldwide, including over 20 World Lottery Association (WLA) members. The company is intensifying its commitment to responsible gaming through partnerships with organizations like Neccton, employing AI-driven technology to bolster player protection and compliance.

Innovation at the forefront:

OpenBet’s commitment to innovation is unwavering, with developments like BetBuilder, which offers the industry’s top same-game parlay experience, and OpenBet Locator, facilitating seamless regulatory compliance. These innovations are crucial as OpenBet navigates its growth trajectory, reinforcing its reputation as a trusted partner in the betting and gaming industry.

In related developments, Endeavor has agreed to divest its sports betting data operation, IMG ARENA, to Sportradar, as part of its broader strategy following the OpenBet sale. This transaction, anticipated to close in the fourth quarter of 2025, is subject to regulatory approvals. Until then, OB Global will retain ownership and management of IMG ARENA.

This series of transactions reflects Endeavor’s strategic repositioning as it continues to streamline its focus following its substantial acquisition by Silver Lake. OpenBet’s reinforced management structure and strategic direction signal a promising future, with plans to delve deeper into new markets and enhance its product offerings on a global scale.