Stake, the prominent online gambling operator, has officially entered the Danish market by acquiring MocinoPlay, the company responsible for the fast-growing VinderCasino brand. This move strengthens Stake’s commitment to its global expansion strategy, particularly focusing on regulated markets. The acquisition, which remains subject to approval by Denmark’s regulatory body, Spillemyndigheden, aligns with Stake’s long-term vision of becoming a leader in the worldwide casino and entertainment sector.

Expanding in Northern Europe and beyond:

Brais Pena, Chief Strategy Officer at Easygo, the technology firm behind Stake, emphasized that the acquisition gives Stake a foothold in a new, high-value market with tremendous growth potential. The move is part of Stake’s broader strategic effort to solidify its presence in regulated markets. Pena remarked that this acquisition builds upon the company’s successful forays into Latin America and Southern Europe, particularly highlighting their recent expansion in Brazil and Italy.

“We’ve already made significant strides in Latin America and Southern Europe, and establishing a presence in the Nordic region was a natural next step,” Pena stated, as reported by NEXT.io. He added that MocinoPlay’s success in growing the VinderCasino brand in Denmark has been impressive. With the integration of Stake’s proven formula, the company anticipates even greater success in reaching Danish players.

The deal is seen as an extension of Stake’s larger acquisition strategy, which has included purchasing IdealBet in Italy in 2024 and Betfair Colombia in late 2023. These acquisitions reflect Stake’s commitment to securing its position in regulated markets, allowing for long-term, sustainable growth.

Peter Eugen Clausen, CEO of MocinoPlay, expressed excitement about the partnership with Stake. He noted that the combination of MocinoPlay’s local expertise and Stake’s superior products and global brand would result in a strong, competitive force in the Danish market. “Easygo is setting new standards in the gambling industry, and we are thrilled to be part of this journey,” Clausen said. “The blend of our local knowledge with Stake’s world-class offering creates a winning formula, and we look forward to introducing Stake to Denmark.”

MocinoPlay has already made a name for itself with VinderCasino, a dynamic challenger brand in Denmark’s online gambling scene. With the backing of Stake’s resources and expertise, the VinderCasino brand is poised for accelerated growth, tapping into an increasingly competitive market.

Strategic push into regulated markets:

Stake’s focus on regulated markets is a key element of its growth strategy. In January 2025, the company launched its operations in Brazil’s newly regulated market after securing a license late in 2024. This is a significant step for Stake, as Brazil represents one of the most promising emerging markets for online gambling.

Similarly, Stake’s acquisition of Betfair Colombia has given it an important entry point into Latin America. By acquiring stakes in companies like Betfair Colombia and IdealBet, Stake has been able to diversify its market reach and enhance its presence in critical regions. In addition to its international expansion, Stake is confident that these acquisitions will provide a solid foundation for further growth in other key regulated markets.

Pena reiterated Stake’s ambition to establish a lasting presence in each region it enters. “By demonstrating our ability to succeed in regulated markets, we are setting a blueprint for further expansion into territories where compliance is critical,” he said. This strategic approach underscores Stake’s focus on long-term success and sustainability as it looks to secure its position at the forefront of the global gaming and entertainment industry.