Thunderkick has taken another step in its North American expansion strategy by securing a new partnership with PointsBet in Ontario, adding its slot content to the operator’s online casino offering in the province. The agreement follows a series of commercial deals signed after Thunderkick entered the Canadian market 18 months ago, as the studio continues to focus on building a stable presence in regulated North American jurisdictions.

Initial Game Rollout and Planned Expansion

The Ontario market has played a central role in Thunderkick’s international growth plans since its launch in Canada, with the studio targeting a measured rollout supported by partnerships with established operators. The latest agreement brings Thunderkick’s games to PointsBet, an operator that has been active in Ontario since the province opened its regulated online gaming market in 2022.

PointsBet was founded in Australia in 2017 and has since developed a strong profile in Ontario through its online betting and casino products. The addition of Thunderkick’s slot portfolio is expected to support PointsBet’s ongoing expansion in the province, while giving Thunderkick access to an operator with a broad local audience.

Under the terms of the agreement, Thunderkick will launch an initial selection of slot titles on PointsBet’s Ontario-facing platform. The first games made available to players include Carnival Queen 2, Midas Golden Touch 3, and Esqueleto Explosivo 3. According to the companies, these releases mark the beginning of a broader content rollout, with additional Thunderkick titles scheduled to follow.

Thunderkick’s approach in Ontario has focused on gradual market penetration rather than rapid volume-based expansion. The studio has described this strategy as prioritising depth of engagement within selected markets, particularly those with established regulatory frameworks and strong operator partners.

Svante Sahlström, chief commercial officer at Thunderkick, commented on the partnership by pointing to alignment between the two companies’ market approaches. “Since its Canadian launch, PointsBet has forged relationships rooted in the country’s cultural identity, which firmly aligns with Thunderkick’s core philosophy of going deeper, not wider,” he said in the company’s press release. “It is a reputable and recognised brand across the globe, and we look forward to supporting its continued North American growth with our class-leading content.”

PointsBet’s Ontario Positioning

PointsBet has built its Ontario presence through a combination of local operations and brand partnerships. The operator is an official partner of the Toronto Raptors and the Toronto Maple Leafs, collaborations that have helped it establish recognition among Canadian sports fans. These partnerships have also supported PointsBet’s wider brand visibility as competition in Ontario’s regulated market continues to intensify.

The integration of Thunderkick’s slots adds to PointsBet’s existing online casino portfolio, which the company has positioned as a premium product offering. By introducing new third-party content, PointsBet aims to broaden its casino catalogue while maintaining a focus on curated game selection.

Brooke Hilton, head of casino at PointsBet Canada, said the addition of Thunderkick’s titles aligns with the operator’s content strategy. “PointsBet has made a point of distinguishing itself from the crowd, from our local on-the-ground presence in Ontario to our premium online casino portfolio,” she said. “We strive to partner with the very best, and when it comes to casino content, the addition of Thunderkick’s popular slots will enable us to continue providing players across the province with diverse, impactful gaming experiences.”

Thunderkick’s agreement with PointsBet builds on the studio’s broader efforts to establish a long-term foothold in North America. Since entering Canada, Thunderkick has pursued partnerships designed to support sustainable growth within regulated markets rather than short-term expansion across multiple jurisdictions.

Ontario remains a key focus due to its size, regulatory clarity, and competitive operator landscape. By securing distribution through established brands such as PointsBet, Thunderkick aims to strengthen its market position while expanding player access to its content over time.

The partnership also reflects a shared emphasis on quality-driven growth, with both companies highlighting content standards and player experience as central to their strategies. As additional Thunderkick titles roll out on PointsBet’s platform, the collaboration is expected to contribute to both companies’ ongoing development in the province’s online casino sector.