Caesars Entertainment has officially launched a new online-exclusive slot game, Ultimate Fire Link Cash Falls by the Bay, in collaboration with Light & Wonder. The game is now available on Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey, Pennsylvania, Michigan, and Ontario. This unique title brings together two of the most popular slot franchises in North America—Ultimate Fire Link and Cash Falls—in a single, feature-rich experience designed specifically for Caesars’ digital platforms.

Player access, promotions, and events:

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said in the company’s press release: “Ultimate Fire Link has a well-earned reputation as one of the most iconic game families across casino floors. This exclusive online launch in four jurisdictions not only brings a first-to-market experience to our online casino players but continues to bring the excitement of our world-class brick-and-mortar casinos to our online gaming platforms.”

Online casino players in participating jurisdictions can be among the first to experience the game by downloading the Caesars Palace Online Casino app on iOS or Android or accessing it via desktop. Players must be at least 21 years old to play.

To mark the launch, Caesars is hosting a private celebration event in Atlantic City for a group of VIP Caesars Rewards members. The company is also rolling out a variety of omnichannel promotional campaigns—combining both digital and in-person experiences—across the jurisdictions where the game is live, with the exception of Ontario. These promotions include limited-time cash bonuses and sweepstakes prizes, including a chance to win a BMW X3 for players based in New Jersey.

Continued expansion and portfolio growth:

The launch of Ultimate Fire Link Cash Falls by the Bay follows Caesars’ broader efforts to strengthen its online gaming presence. In April 2024, Caesars entered a content agreement with EveryMatrix, enabling access to additional titles through the SlotMatrix platform in multiple U.S. states and Ontario. Most recently, on May 13, Caesars released its first in-house developed online table game, Caesars Palace Signature Multihand Blackjack Surrender, created by Empire Creative Studio and currently exclusive to New Jersey.

The company is also growing its brick-and-mortar operations. On May 19, Caesars began accepting retail sportsbook bets in Oregon via a partnership with the Coquille Indian Tribe at the Ko-Kwel Casino Resort, further expanding its presence in the U.S. sports betting market.

Caesars has long been a pioneer in Responsible Gaming. In 1989, it became the first commercial casino operator to implement a responsible gambling program—Project 21—focused on raising awareness of problem gambling. Today, the company enforces a strict 21+ policy for all gaming products and Caesars Rewards access.

In recognition of its ongoing efforts, Caesars Sportsbook was awarded RG Check accreditation in March 2024 by the Responsible Gambling Council in Ontario, which sets high standards for responsible gaming practices. Shortly thereafter, the company received the Corporate Social Responsibility Award from the U.S. National Council on Problem Gambling.

Players can learn more about Caesars’ Responsible Gaming resources through its corporate site, ensuring that gaming remains a safe, informed, and positive experience across all platforms.