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The Philadelphia 76ers have become the first National Basketball Association (NBA) franchise to sign an official partnership with a prediction market operator, agreeing to a multiyear deal with Kalshi as the industry expands its commercial presence across professional sports.
Announced on Friday, the agreement makes Kalshi the team’s official prediction market partner and follows the NBA’s recent decision to establish league-wide relationships with Kalshi and rival platform Polymarket. The collaboration will provide the company with promotional exposure across the 76ers’ arena, mobile application, ticketing services and other team-operated digital channels.
Financial terms of the agreement have not been disclosed. The partnership will also introduce promotional activities aimed at supporters attending games and following the franchise through its digital platforms.
The announcement marks another step in the growing relationship between professional basketball and prediction market operators, whose activities have attracted increasing attention from regulators and sports integrity advocates.
Kalshi partnership brings new fan promotions
The 76ers plan to incorporate Kalshi into several aspects of their fan engagement strategy. The agreement includes in-arena advertising, digital content and promotional campaigns, with the company also receiving opportunities to collaborate on creative social media initiatives.
One of the initial activities will involve Kalshi funding postgame SEPTA transportation for supporters attending Friday’s matchup against the New York Knicks. Other planned promotions include a poster series featuring local artists and opportunities for Kalshi customers to obtain free merchandise and concessions through the 76ers’ mobile application.
The partnership will also feature interactive content, including monthly fan voting on the team’s Top Plays of the Month. Promotional integrations will extend across the franchise’s mobile ticketing platform and other digital channels.
Owen Morin, the 76ers’ chief revenue officer of partnerships, said the agreement developed from the opportunity created by Kalshi’s new relationship with the NBA. “With Kalshi’s new league-wide relationship with the NBA, we saw an opportunity to build a first-of-its-kind team partnership focused on delivering new content, creativity and engagement for 76ers fans,” Morin said according to ClutchPoints.
He also highlighted the shared interest in developing activities that would reach supporters beyond the arena. “We found a lot of alignment on fan-engaging promotions,” Morin said. “They wanted to come in and do some pretty cool stuff that’s going to hit not only fans in the arena but fans in Philadelphia in general, so I would say that shared commitment to engaging our fans in the city.”
The executive also addressed concerns about the relationship between prediction markets and professional basketball, referring to the NBA’s emphasis on protecting the integrity of its competitions.
“It really stressed, I think, all of our collective goals, not only the Sixers, the NBA, Kalshi’s, and others, of really protecting the integrity of the game,” Morin said. “The NBA has made that obviously a key priority. That’s obviously a focus of ours as well. We know Kalshi believes in it, and so you know, we want to do this in a really safe way, and we believe it’s regulated in a way where the integrity is upheld.”
The 76ers already maintain a commercial relationship with traditional sportsbook BetMGM, meaning the Kalshi agreement adds a separate prediction market component to the franchise’s existing partnerships.
NBA expands relationships with prediction exchanges
Philadelphia’s agreement follows a series of announcements involving the NBA and prediction market companies earlier in the week. The league reached separate arrangements with Kalshi and Polymarket, designating both as preferred prediction market partners. The agreements allow the platforms to use NBA intellectual property, including league logos and data, while granting the organization approval rights over the markets offered on their platforms.
The arrangements also provide advertising opportunities during NBA broadcasts. The league has established additional oversight provisions covering the presentation of its competitions through prediction market products.
The NBA has also reached an agreement with the federal Commodity Futures Trading Commission (CFTC) focused on cooperation and information sharing concerning markets connected to the league. The arrangements include restrictions on certain types of contracts and prohibit NBA and team personnel from trading event contracts involving the league.
Individual basketball players have also developed commercial relationships with the sector. LeBron James reportedly signed a $15 million annual endorsement agreement with Polymarket in September, while former Milwaukee Bucks standout Giannis Antetokounmpo became a Kalshi shareholder earlier this year. Kevin Durant and Devin Booker have also established relationships with prediction market operators.
James’ reported Polymarket agreement has attracted attention because of the growing overlap between professional athletes and companies offering contracts linked to sporting events. His commercial relationship is separate from the 76ers’ agreement with Kalshi.
Growing market activity faces regulatory scrutiny
Prediction market partnerships have expanded across North American professional sports despite continuing questions about their regulatory status and potential implications for competition integrity.
Kalshi has established relationships with several prominent Major League Baseball franchises, including the Los Angeles Dodgers, Boston Red Sox, Atlanta Braves, San Diego Padres and San Francisco Giants. The New York Mets and Yankees also entered the sector through agreements with Novig and Polymarket, respectively.
The National Hockey League has partnerships with both Kalshi and Polymarket, while the Chicago Blackhawks have secured an individual agreement with a prediction market operator.
The NFL has taken a more cautious position. The league has yet to announce comparable team-level partnerships and has supported state regulators in legal proceedings against prediction markets, arguing that federal oversight does not provide protections equivalent to those available through state gambling authorities.
The debate has also intensified following several gambling-related integrity cases in professional basketball. Former NBA player Jontay Porter received a lifetime ban over his involvement in a gambling scheme, while Malik Beasley recently pleaded guilty in a separate case.
The NBA has responded by instructing sportsbooks to remove certain player-related betting markets, including wagers on opening-tip winners, specific missed shots and under bets involving players expected to play fewer than 12 minutes.
Prediction market operators have also faced criticism over the availability of contracts involving political developments and legal proceedings. Their sports-related products have prompted disputes over whether federally regulated exchanges should require state gambling licenses to offer event contracts.
According to Aldrin Research, prediction markets recorded more than $14 billion in notional trading volume over the October 24-25 weekend, with Kalshi accounting for more than $10 billion. Sports currently represent approximately 80% of total prediction market activity, making the sector a central focus of regulatory challenges. The legal disputes surrounding the exchanges could ultimately determine the extent of their involvement in professional sports. A Supreme Court ruling on the broader regulatory questions could arrive as early as 2027.
