iGaming Business – Online gaming operator Pinnacle Sports has announced it is to accept bets of up to $1 million (€735,574) on the final of football’s 2014 Fifa World Cup.

Punters are able to place the maximum bet over and over again while winners can also return to bet unrestricted under Pinnacle’s ‘Winners Welcome’ policy.

Aly Lalani, marketing director of Pinnacle Sports, said the limits are not merely a publicity stunt.

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