A subsidiary of Swedish online casino operator Cherry AB, Yggdrasil launched its semi-open YGS Masters scheme in March as a way to help partner firms to develop their own high-volume games utilizing its innovative Boost collection of proprietary promotional tools.
Stuart McCarthy, Head of Studio Partnerships for the Malta-based supplier, declared via an official Thursday press release that his firm intends to ‘significantly grow’ is TGS Masters program over the course of the next twelve months in order to take its inventory of partner firms beyond the current list of Avatar UX, Northern Lights Gaming Limited, Rabcat Computer Graphics GmbH, Fantasma Games AB and 4ThePlayer.com.
McCarthy’s statement read…
“By having 4ThePlayer.com join the YGS Masters program, we can offer our partners exclusive and unique content from one of the leading independent game studios. The industry experience of the management team at 4ThePlayer.com is invaluable and, with a focus on quality over quantity, we are confident the games it will create will be highly appreciated by operators and players alike.”
Yggdrasil described 4ThePlayer.com as ‘a mobile-first games studio’ that was established by the former Casino Content Director for Playtech, Andrew Porter, in partnership with the founder of Ash Gaming Limited, Chris Ash. It stated that both men are ‘keen slot players’ and have some 40 years of combined gaming industry experience.
Porter’s statement read…
“We are delighted to partner with Yggdrasil Gaming Limited, a company whose approach to high-quality innovative content very much compliments our own. Its platform tools are some of the most advanced and most utilized by operators. We look forward to innovating together to deliver the best player experiences and operator promotions.”