The African gaming market has welcomed a fresh entrant as Rise & Hustle, a new-generation tap-to-earn mobile gaming platform, launches its first street-style game series in Nigeria. The platform, built around a no-cost, reward-based model, allows users to earn tangible prizes and digital assets simply by playing.

Engineered for Africa’s mobile-first audience, Rise & Hustle offers a library of free-to-play titles that convert player engagement into valuable returns. Players climb ranks from “Hustler” to “Kingpin” by collecting “Bucks” through taps and in-game achievements. These Bucks can then be redeemed for mobile airtime, real-world goods, and Rise Tokens, the platform’s proprietary crypto rewards.

Reward-First Gaming with Crypto Integration

Rise Tokens—digital assets supported by the Binance Smart Chain—form the backbone of Rise & Hustle’s incentive ecosystem. These blockchain-based tokens fuel a real-world economy where players are rewarded for their loyalty and gameplay. Importantly, users aren’t required to spend any money to participate or earn rewards, making the platform accessible to a broad audience across Nigeria.

Designed and developed in-house, the games feature live tournaments, squad-based play, and leaderboard rankings. This approach adds a social and competitive layer, encouraging community involvement and repeated engagement. According to the company, the core goal is to transform everyday gameplay into meaningful rewards.

Leadership and Vision Behind the Launch

Rise & Hustle was founded by Anthony Broadhurst—an expert in Africa’s gaming and crypto industries—and Josh Jones, an iGaming veteran with a proven track record in building innovative platforms. The co-founders bring a wealth of industry insight and a strategic vision tailored to the region’s tech-savvy, mobile-centric youth.

In a statement published by G3 Newswire, CEO and co-founder Josh Jones emphasized the platform’s broader cultural relevance: “Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games. We’re here to turn everyday entertainment into real-world rewards. This isn’t just a game – we’re building a cultural movement where players grind together to reach the top through ambition and hustle.”

Expanding Across the Continent

While the platform has made its debut in Nigeria, Rise & Hustle has ambitious plans to expand across the African continent. Rollouts in Kenya and Ghana are on the roadmap and expected to be completed before the end of 2025. The company aims to scale by deepening its collaborations with mobile carriers, influential figures, and pioneering brands to drive adoption at a mass level.

To tailor the experience to regional audiences, Rise & Hustle has leveraged artificial intelligence and partnered with local organizations. This strategy allows them to design games that reflect the cultural and digital habits of African users. A full-featured Real Money Gaming offering is also in development, poised to further diversify the platform’s appeal in the near future.

Riding the Wave of Tap-to-Earn Innovation

The timing of Rise & Hustle’s launch coincides with a broader trend in the mobile gaming space. As part of the 2025 Product Launch of the Year shortlist, tap-based gaming formats like Onlyplay’s Piggy Tap have shown how interactive mechanics and reward-based play can significantly increase user engagement—especially in emerging markets.

By placing cultural relevance, crypto rewards, and mobile accessibility at the heart of its strategy, Rise & Hustle positions itself as a future leader in Africa’s fast-growing gaming ecosystem.