Wynn Resorts has confirmed the opening of a revamped and significantly expanded Chairman’s Club at its Wynn Palace resort in Macau, just in time for the Chinese New Year celebrations. The updated space, which triples the size of its predecessor, is set to redefine luxury gaming in the region and offer an exclusive experience for the company’s most valued customers.

A New Era for Premium Gaming in Macau

The Chairman’s Club, a hallmark of Wynn Palace, has undergone a major transformation, now spanning nearly 100,000 square feet. This expansion, announced during Wynn’s fourth-quarter 2025 earnings call, is designed to cater to the resort’s high-value clientele with a host of top-tier amenities and services. According to Inside Asian Gaming, CEO Craig Billings expressed his excitement about the opening, noting that the new space would “set a new standard for premium gaming” in Macau. The enlarged facility will feature dedicated gaming areas, several boutique food and beverage outlets, a cigar lounge, and a bar, all tailored to offer a high-end experience for Wynn’s most discerning visitors.

“Wynn Palace is known for creating a comfortable, luxurious environment for our best customers, and this expansion of the Chairman’s Club only enhances that,” said Billings. He added that the club’s opening is perfectly timed for the Chinese New Year period, which sees a surge in high-end visitors to Macau. With expectations running high, Billings stated that the booking pace for the holiday period is strong, and the new venue will provide something unique for Wynn’s VIP customers.

Despite fierce competition in Macau’s luxury gaming market, Wynn Resorts is confident in its ability to maintain and grow its market share. Billings emphasized that the company’s flexibility in reinvestment and day-to-day adjustments has positioned it well to respond to fluctuating demand. He acknowledged that while the broader market is competitive, Wynn’s consistent focus on premium segments and customer loyalty has ensured its success.

The expanded Chairman’s Club is a key part of this strategy. Billings pointed out that strong VIP momentum from the fourth quarter of 2025 has continued into the first quarter of 2026, with gaming volumes for January surpassing those seen in the previous quarter. “We’re well-positioned in the premium segment, which continues to lead the market,” he said. The upgrades to the Chairman’s Club and other key facilities, including plans to refresh Wynn Tower’s hotel rooms, will help Wynn Resorts capture this demand well into the future.

Wynn Resorts’ Strategic Investment in VIP Services

Wynn’s focus on its VIP segment is clear, and the company continues to invest in developing its VIP hosting teams and player development programs. Billings acknowledged that VIP gambling can be “incredibly lumpy,” meaning that a small number of high-stakes players can drive a disproportionate amount of revenue. This makes targeted investments in the VIP sector critical.

In line with this, Wynn has made specific enhancements to its VIP services, resulting in tangible benefits for the company. As Billings mentioned, the efforts to strengthen its VIP player relationships have already yielded positive results in the first quarter of 2026, underlining the importance of personalized service and engagement in the premium gaming market.

Wynn Resorts also highlighted its ongoing focus on technology, particularly in the area of artificial intelligence (AI), to further refine its operations. Billings noted that the company has been utilizing AI to improve its machine learning and modeling for reinvestment strategies. The benefits of these technological investments are already being felt in the gaming volumes, suggesting that Wynn is positioning itself to capitalize on the emerging wealth generation in China, particularly through the use of AI and data analytics.

Looking ahead, Wynn’s use of AI could further enhance its operations in Macau, as the company remains poised to attract a new generation of wealth and gaming enthusiasts.

In its financial results for the fourth quarter of 2025, Wynn Resorts reported a 4.4% increase in total operating revenues, reaching $968 million. However, the company also faced challenges, with adjusted property EBITDAR falling by 7.5% to $271 million. This decline was attributed to lower EBITDAR margins and reduced casino win rates at both of Wynn’s Macau resorts. Despite these challenges, the company remains optimistic about its ability to continue growing in the highly competitive Macau market, particularly through its focus on premium gaming offerings like the Chairman’s Club.