In New Jersey, the Hard Rock Hotel and Casino Atlantic City has announced the launch of a Christmas-themed promotion that is promising to hand out over $400,000 in prizes to eligible in-house players that drop in to enjoy its selection of slot and table games.

Sunday draws:

According to an official Wednesday press release published by European Gaming Media and Events, the campaign for members of its Wild Card Rewards loyalty program has been christened The Ultimate Sleigh Ride and involves the casino conducting four electronic draws every Sunday until December 23.

Casino patron incentive:

Formerly known as the Trump Taj Mahal until being re-opened in late-June as the Hard Rock Hotel and Casino, the seaside venue explained that customers must be at least 21 years of age to participate in this opt-in promotion and can earn entries into any of these draws by spending cash playing games on its casino floor.

Automobiles up for grabs:

Located along the historic Atlantic City Boardwalk, the Hard Rock Hotel and Casino detailed that The Ultimate Sleigh Ride campaign is to encompass noon, 2pm and 4pm Sunday draws that will each award five qualified participants with the chance to bag casino freeplay vouchers worth up to $1,000. The casino operated by Hard Rock International stated that these are to be followed each week by 6pm draws that are to see ten eligible players invited onto a stage in order to select from a variety of prizes that are to encompass a 2019 Ford Raptor automobile.

Read a statement from the Hard Rock Hotel and Casino…

“Activate your entries every Sunday 15 minutes prior to each drawing. Drawings will take place on select Sundays in December through December 23. Hard Rock Hotel and Casino Atlantic City Wild Card Rewards Members can only redeem freeplay, which cannot be converted to cash.”