UK based supplier of online instant win games, Instant Win Gaming (IWG), has launched its top-selling content with the Georgia Lottery Corporation.

The recent agreement expands the supplier’s footprint within the lottery market in North America, further cementing its position as a leading provider of instant win games to the continent’s lotteries.

“Partnering with one of the biggest lotteries in North America is a fantastic move for us.”

After the seamless integration of the London-headquartered company‘s best performers via its IGT platform, players are now able to experience new and stimulating gameplay courtesy of the supplier’s “advanced game mechanics.”

The southeastern U.S. state’s lottery, which takes in over US$1 billion yearly (pdf), also has the distinction of now being one of the very first lotteries to go live with the most updated version of IWG’s flagship Super Cash Buster game, which can now be played in portrait mode.

Steady stream:

Under the terms of the agreement, IWG will provide on a regular basis new releases to reinforce the Lottery’s online operation and to help “attract and retain” players, according to a recent press release.

In addition to increasing its presence in the North American lottery market courtesy of the partnership, IWG’s games are now live with both the Pennsylvania Lottery and Michigan Lottery, as well as Loto-Québec, the British Columbia Lottery Corporation (BCLC), a Canadian Crown corporation, and the Atlantic Lottery Corporation (ALC).

Strategic move:

Chief Executive Officer for IWG, Rhydian Fisher, said in a recent press release…

“Partnering with one of the biggest lotteries in North America is a fantastic move for us and further demonstrates our position as a premium provider of instant win games.

“Players across the state will now have access to a wide range of fun and entertaining games, featuring a mix of themes and mechanics that will appeal to a wide target audience.

“We’re looking forward to working alongside our latest lottery, driving greater online revenues alongside their existing and successful retail operations, as well as helping raise funds for good causes.”

Goal to diversify:

Also expressing her thoughts about the partnership, President and Chief Executive Officer for the Georgia Lottery Corporation, Gretchen Corbin, added…

“Integrating IWG’s games is an important step in our goal to diversify our online product portfolio with exciting new content.

“They have a strong reputation for delivering innovative instant win games to the North American lottery market and we are excited to partner with them. We look forward to introducing more IWG games in the future.”

Belgium tie-up:

In October, the British online instant-win games innovator inked a three-year deal with Belgium’s national lottery, Loterie Nationale, to see it integrate its Progressive Play remote games server onto the operator’s digital platform from International Game Technology (IGT).

IWG has launched more than 250 games and its offering is available to all global lotteries, with all of its games content reconfigurable for any market.