The latest edition of the International Casino Exhibition (ICE) London extravaganza is due to take place next week and online casino games developer Microgaming has announced that it is to be on hand to showcase its complete range of advanced products.

The Isle of Man-based innovator used an official Tuesday press release to declare that the 2020 version of ICE London is due to run from February 4 to 6 inside the capital city’s giant ExCeL exhibitions venue and it is to be on stand N5-120 showing off ‘the quality and variety of its ever-expanding content offering.’

Close companions:

Microgaming detailed that it intends to add over 100 new games alongside some 240 partner titles to its content aggregation platform this year and will be in London to reveal an exclusive selection of these innovations in the company of a live DJ. The firm stated that attendees can also visit its stand to check out a host of products from its nine partner game studios so as to immerse themselves in these innovation’s ‘visuals and unique features.’

Slot selection:

Buoyed by the success of its recent Book of Oz online video slot and Microgaming explained that it will also be using ICE London to unveil the new Sisters of Oz successor from Triple Edge Studios while fans of games from compatriot Just For The Win will be able to get a sneak peek at this developer’s Aurora Beast Hunter title. The firm pronounced that it moreover intends to utilize the London show to reveal a ‘refreshed and strengthened’ portfolio of branded content following the popularity of its Jurassic World and Lara Croft: Temples and Tombs launches.

Green credentials:

Microgaming proclaimed that ICE London is to furthermore see it continuing its efforts at ‘lowering its environmental impact’ as part of its PlayItForward corporate social responsibility program with its ‘environmentally-sustainable’ stand providing a host of recycling services alongside ‘compostable and reusable materials’.

Pointed pledge:

John Coleman, Chief Executive Officer for Microgaming, used the press release to declare that the progressive jackpot network tied to his firm’s games has so far paid out in excess of €1.1 billion ($1.2 billion) and that the innovator is now committed to ‘further diversifying its wide-ranging and quality content offering’ over the course of the next twelve months.

Read a statement from Coleman…

“ICE London will see Microgaming introduce its latest suite of high-quality entertainment-driven games, scheduled to launch throughout the year on our award-winning content aggregation platform. Joined by talented and passionate specialists from nine of the independent studios behind our latest and upcoming exclusive titles, attendees can expect a lively welcome to Microgaming’s world in the heart of London.”