In a move that expands its sports division, B2B iGaming software provider EveryMatrix has acquired Croatian-based sports betting supplier, Leapbit, according to a recent announcement by the company. The finalization of the acquisition and the resulting addition of an “advanced and proven” retail offering will bolster the Malta-based software company’s OddsMatrix sports betting product.

The merger will elevate the fully managed, API-based, flexible modular and modern sportsbook platform to a “true” omnichannel iGaming solution. And will see OddsMatrix integrate Leapbit’s comprehensive retail-focused software solution along with other products like lottery games and virtual horse racing, effectively growing its customer base with a product that is capable of supporting retail and online operations in regulated markets.

OddsMatrix & Leapbit Merger:

Commenting on the successful business acquisition, Ebbe Groes, Group Chief Executive Officer for EveryMatrix, said via company news…

“OddsMatrix is one of the company’s three pillars and is growing at a tremendous rate already. Retail is a big component of any comprehensive sports betting suite, and by integrating Leapbit’s technology, we can take OddsMatrix to new levels of complexity.

“We’ve been impressed by Leapbit’s technology and expert team, and we’re looking forward to growing OddsMatrix together by greatly expanding our addressable market.”

Zagreb Base:

Furthermore, the Croatian firm‘s development team will merge with the organization that OddsMatrix presently has in place and will continue to provide software from their current base in the Balkan country’s capital city. In order that the merger of the two entities is to be further consolidated, the transition will reportedly be overseen by Leapbit’s Leadership Team.

“We’re delighted to be signing with EveryMatrix. The past four years with Leapbit have been more fruitful than expected; we’ve done a lot of work in a short time frame and couldn’t be prouder of this outcome. The team is eager to re-join a bigger company and work from the inside to push the boundaries of innovation within the sports betting software space,” read a statement from Božo Kekez, Co-Founder & Chief Executive Officer for Leapbit.

Company Info:

Established in 2018, Leapbit’s core team, including two of its founders, has previously worked with Romanian bookmaker Superbet. Kekez spent over 6 years as Chief Technology Officer for the sports betting operator. The Croatian firm has developed its own retail and sportsbook solutions, lottery and virtual horse racing products while also creating bespoke software for leading bookmakers with a focus on Central and Eastern Europe.

Meanwhile, EveryMatrix launched its OddsMatrix e-Sports betting services in January 2019 and since then the product has grown at an accelerated rate, having reached a milestone of a EUR 100 million monthly average in total bets placed in 2021’s quarter-four. According to EveryMatrix, a comprehensive roadmap in place for 2022 is to see OddsMatrix expand its capabilities while it continues to offer features that are in demand for its sports clients and partners.