EveryMatrix’s sportsbook division, OddsMatrix, has officially launched the complete version of its proprietary horse racing platform after six months of intensive development. This fully managed solution delivers a robust set of features and capabilities for operators, built on top of EveryMatrix’s advanced technology stack. It offers access to an extensive library of racing content, including more than 10,000 races every month spanning over 20 international jurisdictions.

Advanced technology and industry expertise behind the platform:

Designed with flexibility in mind, the platform supports integration across various channels such as online, retail, and telebetting. Operators can adopt it either as a modular standalone product or as part of EveryMatrix’s wider turnkey offering, making it adaptable to different business needs. This adaptability ensures operators can seamlessly incorporate the platform into existing ecosystems or use it independently.

The product leverages the dynamic EveryMatrix ecosystem, giving operators powered by EveryMatrix access to cutting-edge gaming tools like dynamic cross-product bonusing and detailed odds management functionalities. OddsMatrix’s automation engine enhances efficiency by providing accurate pricing, rapid bet settlement, and maximizing uptime to maintain an uninterrupted betting experience for users.

The development and operational management of this horse racing product have been spearheaded by the former FSB horse racing team, which joined EveryMatrix following the acquisition last year. Drawing from decades of combined B2B and B2C experience, the team now operates from EveryMatrix’s Central London office, delivering end-to-end lifecycle management from early pricing stages through to event settlements. This hands-on expertise supports close collaboration with operators to optimize product performance.

Positioned for growth amid a thriving global racing market:

The timing of the rollout coincides with a busy summer calendar of prestigious flat racing events, such as Royal Ascot, the Epsom Derby, and the Belmont Stakes. As stated on Oddmatrix’s website, these occasions are expected to showcase the platform’s capabilities as it opens up opportunities for a pipeline of new clients primarily in the UK and Ireland.

OddsMatrix’s horse racing solution complements its existing sportsbook platform, which currently serves tier-1 clients like the Hungarian State Lottery. The sportsbook infrastructure supports nearly two million bets daily and covers over 170,000 live events monthly, allowing operators to differentiate their offerings with exclusive content, customized odds, and a variety of sportsbook products.

Tor Skeie, CEO of OddsMatrix, commented in Everymatrix’s press release: “The full rollout of our horse racing solution is a major moment at OddsMatrix. This has evolved from full scope to go-live in just six months so immense credit must go to our technology teams. Integrated into our wider turnkey technology, our globally scalable solution offers opportunities for our customers across the UK, mainland Europe, Africa and beyond. As June begins, we look forward to this product shining within a rich programme of racing events like Royal Ascot, Epsom Derby and the Belmont Stakes. Make no mistake, this is just the start of the story. As the industry’s fastest growing iGaming technology supplier we’re committed to continually building on this product in the months and years ahead.”