Three days ago, Affilka, an affiliate management and tracking software platform built for the iGaming industry by Malta-based leading crypto gambling provider SOFTSWISS, signed a lucrative agreement with Alpha Affiliates, a Cyprus-based online casino, sports wagering affiliate program and direct advertiser of 11 in-house gambling brands such as 1Red Casino, Neospin, Loki Casino and Bets.io among others.
Main goals of the partnership:
According to the agreement, with the official introduction of the affiliate program for Alpha Affiliates, Affilka by SOFTSWISS will boost brands such as Bets.io, 1Red, Neospin, OnLuck, Golden Star, and six other fiat and crypto online casinos that operate across the globe.
According to the results of the first quarter of 2023, the SOFTSWISS affiliate platform has accepted 30 new brands and now backs up 230 online casinos and sportsbooks operating under the licenses of Curaçao, UKGC, Hellenic Gaming Commission and Latvia.
Late last year, Affilka by SOFTSWISS revealed a 60% year-over-year increase in affiliate GGR. Furthermore, throughout this March, the solution was twice rewarded as the Best Affiliate Tracking Software by SiGMA Eurasia and Asia Gaming Awards.
One of the important updates reported for Q2 2023 is the latest Traffic Report feature that will enable operators to perform analysis of the unique and non-unique clicks on referral links sorted by click country, user agent, device, operating system and other parameters.
Commenting on the partnership, Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, said: “Affilka is gaining grounds in the iGaming industry not only by winning prestigious iGaming awards but also by collaborating with industry leaders who decide to migrate their projects to our solution. So, Affilka proves its value, advantages over competitors and high demand for it. We will support the best affiliate platform status and reinforce our clients’ performance by launching innovative product updates and providing top-level customer service.”
On the other hand, with more than ten years of experience in the industry, Alpha Affiliates is a powerful partner with two million players. In 2022, the company paid out more than 60 million euros to related parties.
Moreover, the brand’s crypto product, Bets.io, which allows depositing with 500+ altcoins and transforming into other coins allowed by the platform, was named Rising Star of the Year at SiGMA Europe 2022.
Visan Khaniev, CEO of Alpha Affiliates, added: “We have worked with various companies that provide solutions for affiliate marketing management. This year, we’ve decided to launch our program on Affilka by SOFTSWISS as the platform offers such functional advantages as a flexible commission constructor, built-in payment systems, fast data synchronisation, and of course, an individual approach to each client and a high level of service.”
Affilka is a service provider for various fiat and crypto casino and sportsbook brands connected to third-party iGaming platforms.
During the year, the software platform entered renowned partnerships with many brands such as n1casino.gr (licensed and regulated by the Hellenic Gaming Commission, better known as the Hellenic regulator), bitspincasino.com (subsidiary of Bitcoin.com), Drgn.casino and Rhino.bet (Playbook Enginering’s betting platform brand, licensed and regulated by the UK Gambling Commission, better known as the the UK iGaming regulator).
Additionally, throughout this year Affilka experienced 4 significant inbound migrations which include Slotum.com and Comboslots.com.
The Alpha Affiliates team works tirelessly to enter new markets, improve the product interface to excellence, and seek new solutions for partners.