In hopes of strengthening its presence within the business-to-affiliates vertical, online casino operator Alea Gaming Limited has reportedly rebranded its Affiliate Republik affiliates program as Alea Affiliates.

According to a report from SBCNews, Alea Gaming Limited is responsible for the three-dimensional virtual reality online casino at SlotsMillion.com while last month saw it spend an undisclosed amount to acquire the LadyLucks.co.uk brand from counterpart International Game Technology.

As part of the rebranding exercise, Alea Affiliates has reportedly been given a new logo and had its website updated while affiliates working on both of the operator’s domains can now take advantage of a range of marketing tools encompassing customizable landing pages and banners, as well as a large image library, personalized information feeds and real-time data and statistics.

“The rebrand to Alea Affiliates forms part of the group’s wider strategy to expand into a global gaming company,” read a statement from Alexander Tomic, Chief Executive Officer for Alea Gaming Limited. “Alea Affiliates fits seamlessly with the Alea [Gaming Limited] brand and is the perfect platform from which affiliates can work with our SlotsMillion.com and LadyLucks.co.uk propositions.”

In addition, Alea Affiliates is now moreover reportedly offering partners that meet certain key performance targets such as increasing the numbers of new depositing players the chance to take part in unique ‘races’ that will reward the winners with an all-expenses-paid trip to the operator’s Barcelona headquarters.

Thomas Hernandez, Affiliate Manager for Alea Gaming Limited, reportedly stated that he was ‘thrilled to pull back the curtain on our new and improved affiliates program’ before declaring that partners can expect the rebranded service to feature ‘the same great tools, service and revenue models as before’ only now with the opportunity to ‘drive traffic to additional brands’.

“Our new-look program, the launch of ‘races’ and the LadyLucks.co.uk acquisition mark a new and exciting dynamic for Alea [Gaming Limited],” read a statement from Hernandez.

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