BUSINESS WIRE – Caesars Entertainment UK will deploy several industry-leading table products from Bally Technologies, Inc. (NYSE: BYI) (“Bally” or the “Company”) at its casinos across the United Kingdom with the goal of increasing performance and excitement in its table-game pits.
“Bally is a market leader in table solutions and it made perfect sense to work together to bring these proven and innovative solutions to our players”
Caesars Entertainment UK will install 108 SHFL Fusion terminals linked to SHFL Fusion Auto, i-Table Roulette, and live American roulette tables at the stylish The Casino at the Empire in London and its seven other casinos throughout the United Kingdom. The company will also install 57 ChipStar roulette chip sorters, which now have the ability to sort 43-mm chips.
Bally’s SHFL Fusion line provides a variety of gaming options for the casino floor. SHFL Fusion Auto features a fully automated roulette wheel and custom lighting options, along with highly configurable terminal layouts. The e-table innovation i-Table Roulette combines the excitement of traditional roulette with all bets and pays made electronically, increasing game security, accuracy, and speed to result in more rounds per hour while eliminating errors.
Additionally, Casino at The Empire will install TableView, an efficient real-time table rating and player-tracking solution that enables casino operators to replace their existing manual rating process with the ease of electronic automation.
“Bally is a market leader in table solutions and it made perfect sense to work together to bring these proven and innovative solutions to our players,” said Caesars Entertainment UK Managing Director Mike Rothwell. “These products offer our patrons a new and exciting way to play the popular game of roulette and we expect them to deliver a strong return-on-investment and a differentiated experience for our customers.”
Bally Technologies’ Vice President and Managing Director of Europe, Marco Herrera, said: “The Caesars Entertainment UK casinos appeal to all types of players and we are honored that the company selected our table game products for their properties. These solutions are designed to enable operators like Caesars Entertainment UK to continue to provide their players with the highest-quality gaming experience while increasing profitability and efficiency.”
About Caesars Entertainment UK
Caesars Entertainment UK is part of Caesars Entertainment Corporation, the world’s largest casino entertainment company and best known for properties such as Caesars Palace, Planet Hollywood and Harrah’s. Caesars Entertainment UK currently operates under a number of brand names throughout the UK including; the iconic Playboy Club London in Mayfair, The Casino at the Empire, The Sportsman, The Rendezvous (Brighton and Southend), Manchester235 and Alea Casinos (Nottingham and Glasgow). Within the community, the company is a corporate supporter of Sports Aid and Crimestoppers as well as making regular contributions to the Gambling Trust which funds research and education programme to support problem gamblers. Individual casino brands are also active in their local communities with grass roots initiatives. Caesars Entertainment UK is passionate about delivering exceptional gaming entertainment; inspiring grown-ups to play throughout the world.
Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Instagram.