iGaming Business – Irish bookmaker Paddy Power has moved to strengthen its mobile offering by entering into a deal with application intelligence company AppDynamics.

According to various media reports, the bookmaker will use AppDynamics’s Application Performance Management System to decrease the frequency and duration of app outages, as well as provide an improved customer experience.

Paddy Power reportedly plans to roll out AppDynamics across its entire suite of mobile applications and will use the Application Intelligence platform to develop a platform-as-a-service functionality.

“In trials, the solution delivered invaluable insight into application performance issues before they affected our customers, which meant we could act immediately to remedy problems before our punters even knew we had any,” Paddy Power’s development manager, John Turner, said according to the Mobilemarketingmagazine.com website.