SHANGHAI, China, May 15, 2015 (GLOBE NEWSWIRE) — Melco Crown Entertainment Limited (SEHK:6883) (Nasdaq:MPEL) (“Melco Crown Entertainment” or the “Company”), a developer, owner and operator of casino gaming and entertainment resort facilities in Asia, today officially launched a three-day Studio City Experience China Roadshow at Xintiandi South Block Piazza in Shanghai, the second event in its China roadshow initiative.
Envisioned by Mr. Lawrence Ho, the US$3.2 billion Studio City is a thrilling new cinematically-themed entertainment and leisure destination in Macau that is set to become Asia’s Entertainment Capital and to take Macau’s entertainment destination proposition to unprecedented new levels.
The Shanghai showcase provides an opportunity for the media and consumers to discover for themselves the new entertainment attractions to be experienced at Studio City. They were introduced to the entertainment and leisure destination lifestyle experiences of Studio City on an epic scale, unmatched in Macau or indeed across Asia.
Batman Takes Flight
At the second stop of the China roadshow series, the event highlighted stunning features from the world’s first flight simulation ride based on the DC Comics Super Hero Batman, in “Batman Dark Flight”. A Warner Bros., DC Entertainment and Melco Crown Entertainment collaboration, “Batman Dark Flight” delivers an exhilarating adventure, in an action-packed flying theater attraction, providing visitors with an experience like no other.
The specially designed “Batman Dark Flight” at Studio City features a virtual fly-through over Gotham City, as guests become part of the story, along with Batman. With an immersive multi-themed environment, including Wayne Industries, Batman’s auxiliary bat-cave and a virtual recreation of Gotham City and featuring some of the most iconic Super-Villains from his Rogue’s Gallery.
Guests will enter the theater through Wayne Industries, where visitors are invited for a tour of Wayne Industries and presentation on Wayne Industries newest flying vehicle. Before long, the tour is suddenly interrupted and the real adventure begins…
Exciting Family Entertainment
DC Comics, Looney Tunes and Hanna-Barbera characters are featured in this one of a kind Warner Bros. themed family entertainment center at Studio City. “Warner Bros. Fun Zone”, is a 40,000-square-foot fun-filled indoor play space, packed adventure and fun.
Kids will enjoy an unforgettable, immersive play experience with all their favorite DC Comics’ Super Heroes together with Warner Bros.’ Looney Tunes and Hanna-Barbera characters including Bugs Bunny, Tweety, Sylvester, Taz, Daffy Duck, and Tom and Jerry:
- The ACME Bounce-O-Matic – Dual jumping towers inspired by Looney Tunes and Acme Products. Taz has escaped from an Acme shipping crate and is stirring up a storm inside the Acme Factory.
- DC Comics Super Hero Action Area – Provides kids the opportunity to climb and slide with Batman, Superman, Wonder Woman and more, and to explore the hallowed halls of the Justice League, the towering skyscrapers of Metropolis and Gotham’s waterfront.
- DC Comics Super Hero Raceway – Grab hold and race toward the checkered flag in your own DC Comics Super Hero themed sports car along with Batman, Superman, Wonder Woman and The Flash.
- Warner Bros. 4D Hypercade – Where guests are transported into an interactive Dark Ride and will confront evil Super-Villains and zany misfits to help save the universe.
- Tom and Jerry Picnic Playground – A seemingly appetizing parkside picnic is in fact one giant mousetrap devised by one clever cartoon cat.
- Warner Bros. KidQuest – An innovative series of interactive games inviting guests to prove their Super Hero strength and irreverent wit.
- Cartoon Club – This private retreat offers a wide variety of Looney Tunes and DC Comics programming, animation instruction and drafting, trivia games, a live CG interactive character, and scripted reenactments of famous cartoon moments – with kids cast as the leading roles.
Warner Bros. Fun Zone offers fun for all, where families can shop and dine, as well as enjoy the animation academy, a cinema to catch a classic and new animated program or even host a memorable birthday party in one of the customizable private party rooms.
Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment said: “Family-focused entertainment is a key feature of our leisure destination offerings at Studio City. As a pioneer of innovative and unique destination-centric entertainment, Melco Crown Entertainment has sought to collaborate with the world’s leading entertainment brands, of which Warner Bros. is an outstanding example.
“In developing these two entertainment experiences, we are demonstrating our continued commitment to expanding the non-gaming leisure and entertainment offerings available in Macau, as part of our on-going vision to broaden the economic diversification and continued evolution of Macau and its leisure and tourism industries.
“I am confident that Studio City, along with our highly successful City of Dreams Macau will continue to fulfil the ever-growing leisure and entertainment needs of enthusiastic leisure destination travellers across China, regionally and internationally for decades to come.”
“Shanghai and the surrounding Zhejiang Province are annually among the top five places of origin for tourists to Macau from Mainland China,” explained Mr. Ted Chan, Chief Operating Officer of Melco Crown Entertainment.
“It is a cosmopolitan city with residents who have highly discerning tastes and a well-recognized desire to experience world-leading leisure destination experiences. The city is a very important market to us. I hope our Shanghai showcase and our exciting Hollywood-inspired entertainment proposition whets the appetite for thrillingly innovative leisure travel experiences to Macau.
“With a wide range of family-focused entertainment-inspired leisure and lifestyle offerings, Studio City is, we believe, ideally positioned to further expand and enhance the leisure destination appeal of Macau amongst ever-growing demand, not only from China, but also the regional and international leisure-seekers.”
The special roadshow event also provided a unique interactive-photo “Star Selfie” opportunity. Visitors can picture themselves alongside the Hollywood superstars in a Studio City movie-poster; or take a picture in a Warner Bros. logo line-up of favourite classic animated characters and DC Comics Super Heroes, to upload to the Studio City Weibo site – with the chance to win fabulous prizes.
Studio City is located on Cotai, Macau, close to the Lotus Bridge immigration point which connects with Hengqin Island, and a future station-point for the Macau Light Rapid Transit. This Hollywood-themed studio-concept resort is set to become the new Asia’s Entertainment Capital.
Safe Harbor Statement
This release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. The Company may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the gaming market and visitation in Macau and the Philippines, (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, and (v) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as “may”, “will”, “expect”, “anticipate”, “target”, “aim”, “estimate”, “intend”, “plan”, “believe”, “potential”, “continue”, “is/are likely to” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC. All information provided in this press release is as of the date of this release, and the Company undertakes no duty to update such information, except as required under applicable law.
About Melco Crown Entertainment Limited
Melco Crown Entertainment, with its shares listed on the Main Board of The Stock Exchange of Hong Kong Limited (the “Stock Exchange”) (SEHK:6883) and its American depositary shares listed on the NASDAQ Global Select Market (Nasdaq:MPEL), is a developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment’s business also includes the Mocha Clubs (www.mochaclubs.com), which comprise the largest non-casino based operations of electronic gaming machines in Macau. The Company is also developing the planned Studio City (www.studiocity-macau.com), a cinematically-themed integrated entertainment, retail and gaming resort in Cotai, Macau. In the Philippines, Melco Crown (Philippines) Resorts Corporation’s subsidiary, MCE Leisure (Philippines) Corporation, currently operates and manages City of Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail and entertainment integrated resort in the Entertainment City complex in Manila. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.
Melco Crown Entertainment has strong support from both of its major shareholders, Melco International Development Limited (“Melco”) and Crown Resorts Limited (“Crown”). Melco is a listed company on the Stock Exchange and is substantially owned and led by Mr. Lawrence Ho, who is Co-Chairman, an Executive Director and the Chief Executive Officer of Melco Crown Entertainment. Crown is a top-50 company listed on the Australian Securities Exchange and led by Chairman Mr. James Packer, who is also Co-Chairman and a Non-executive Director of Melco Crown Entertainment.
About Studio City
Studio City, when it opens, is set to take Macau’s entertainment destination proposition to unprecedented new levels, by providing a ‘next generation’ of outstanding entertainment-driven leisure destination experiences that will help the territory’s evolution into a truly international tourism center.
The Hollywood-themed studio-concept resort is a thrilling new cinematic inspired entertainment and leisure destination and is designed to be the most diversified entertainment offering in Macau. Ideally located on Cotai, close to the Lotus Bridge immigration point connecting Hengqin Island and a future station-point for the Macau Light Rapid Transit, Studio City will deliver more world-class entertainment amenities than any integrated resort in the market.
Studio City’s stunning Art-Deco facade includes the highest Ferris wheel in Asia which straddles the resort’s two-tower hotel at a height of some 130 meters. The integrated resort will provide the ultimate in sophisticated leisure entertainment, hotel, retail, dining and lifestyle experiences.
The resort’s innovative entertainment offerings include “Studio City Event Center”, a 5,000-seat multi-purpose entertainment center designed to host live concerts, theatrical and sporting events; and “Studio 8”, a 300-seat live-audience TV broadcast studio for reality and game-show productions distributed in the Asia region. The entertainment experiences also include a magic theater “The House of Magic” and a Warner Bros. Batman-themed motion ride “Batman Dark Flight”, a 40,000-square-foot family entertainment center “Warner Bros. Fun Zone” for kids filled with Warner Bros.’ and DC Comics’ franchise characters and play-rides, together with “Pacha Macau” which will bring Ibiza-style nightlife to Macau.
Studio City is destined to deliver an unparalleled leisure entertainment and hospitality experience, strengthening the depth and diversity of Macau’s leisure, business and tourism proposition as a leading visitor destination in Asia.
– See more at: http://globenewswire.com/news-release/2015/05/15/736187/10134675/en/Warner-Bros-Features-DC-Comics-Batman-Themed-Showcase-and-Family-Oriented-Entertainment-as-Key-Focus-of-Studio-City.html?ev=1#sthash.ljcE0eY2.dpuf