Kaizen Gaming, a global leader in the GameTech industry, has elevated its sports marketing endeavors by securing the official global sponsorship of both the UEFA Europa League and the UEFA Conference League. This commitment is set for three seasons, spanning from 2024/25 to 2026/27. In Greece and Cyprus, the sponsorship will be represented under Kaizen’s regional brand, Stoiximan.

This significant partnership was formalized in Monaco and officially announced by UEFA, in conjunction with the draws for the UEFA men’s club competitions. The collaboration extends Kaizen Gaming’s sports sponsorship portfolio, following its role as the inaugural betting partner for UEFA EURO 2024.

The prior alliance between Kaizen Gaming and UEFA for EURO 2024 was marked by the launch of the 10,000 Smiles project. This initiative, supported jointly by the Kaizen Foundation and the UEFA Foundation for Children, provided game access to 10,000 disadvantaged children and those with disabilities, spanning 40 matches across ten stadiums.

Building on Previous Success

Guy-Laurent Epstein, the Marketing Director at UEFA, expressed enthusiasm about renewing the partnership with Kaizen Gaming and its Betano brand. “After witnessing the impressive scale at which they activated their UEFA EURO 2024 sponsorship this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans,” Epstein remarked.

Aris Dimarakis, Deputy CEO of Kaizen Gaming, reflected on the success of their UEFA EURO 2024 partnership, which he described as elevating the experience for millions of global sports fans. “Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League. As Kaizen Gaming continues to grow, delivering one-of-a-kind entertainment through responsible gaming, this partnership with one of the world’s most respected sports organisations is a testament to our progress and our team’s continued hard work,” Dimarakis explained.

Exciting Times Ahead for UEFA and Betano

The revamped UEFA Europa League, now featuring 36 teams, will commence its league phase with Matchday 1 on September 25. Similarly, the enhanced UEFA Conference League, also expanded to include 36 clubs, is set to begin on October 3. This expansion promises to bring more thrilling football action to fans around the globe, now backed by Betano’s innovative engagement and promotional strategies.

This partnership underscores Betano’s commitment to enhancing the fan experience and expanding its market presence through strategic sports engagements. As these prestigious tournaments kick off, all eyes will be on how Betano leverages this platform to connect with a broader audience, driving excitement and engagement in the realm of European football.