Betano, a prominent sports betting and gaming operator and a premium brand of the global technology giant Kaizen Gaming marks a significant milestone in its international expansions. The brand is entering the UK market under the latest partnership between Kaizen Gaming and a leading market operator, BV Group, to continue a winning streak of the most important year in Betano’s history, according to a source.

Betano Continues Winning Streak:

The B2B deal in the lucrative UK market reportedly comes after a series of Betano’s 2024 achievements in solidifying its global presence, such as the official sponsorship deal with UEFA Euro 2024, as well as the CONMEBOL Copa America 2024, facilitated by a massive presence in Latin America. Indeed, the sports betting and gaming company has a vast international presence, focusing on high-end technological solutions, impeccable marketing, and responsible gaming practices, making it stand out from the crowd and become a frequently preferred partnering option for suppliers and operators.

Coupling Technology with Exciting Features:

Such visibility has facilitated the exciting new partnership with BVGroup, a leading player in the UK market. The global recognition of the Betano brand is set to be coupled with the UK operator’s proprietary technology and extensive market experience to offer an unprecedented betting and gaming experience to players in the UK. Betano is expected to use the debut to bring in a wide array of fabulous features, such as In-Play Betting, Enhanced Accas, Bet Boosts, and the popular Bet Builder product with the progressive pricing option.

Common Strategy for Long-Term UK Presence:

The partnership between the two top-tier operators will employ an extensive arsenal of top-performing tools and features to turn Betano’s market debut into a long-term stay in the shortest time frame possible. However, the main feature of accomplishing these goals seems to be safety, as both partners pay particular attention to a safe gaming environment and responsible gaming practices. Such an approach is also set to secure their common strategy and a distinguished position in one of the world’s largest regulated sports betting and gaming markets.

The parent company will closely monitor Betano’s UK market entry. Julio Iglesias Hernando, CCO of Kaizen Gaming reportedly said: “As Betano we are currently operating in multiple markets across Europe, Africa and the Americas, and we have engaged with customers with our top-notch proprietary platform offering a thrilling online betting experience.”

An important milestone is always achieved when the partners have a common market approach. Hernando commented: ”It is a challenge to enter one of the largest regulated online gaming markets in the world, and to ensure a successful entry, you need excellent partners. A bit like competing in the Premier League. Finding the right partner has been a top priority for us, and this is exactly what we did with the well-established and reputable BVGroup. We are confident that our partnership in the UK will be a success.”

Brent Almeida, CCO of BVGroup, added:  “Kaizen Gaming, with its flagship Betano brand, has cemented its status in recent years as a leading operator in the online gaming industry, evidenced by its partnerships with the world’s largest sporting events, including the FIFA World Cup in 2022 and now the UEFA Euro 2024™ and the CONMEBOL Copa America™️ 2024. We are honoured to partner with Kaizen Gaming in bringing its Betano brand to the UK market, where we are confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience that they expect from such a well-respected brand.”