British online and retail sportsbook operator Betfred has announced the signing of an agreement that is to see its Betfred Sports Iowa LLC subordinate provide Iowa’s Grand Falls Casino and Golf Resort with a range of sportsbetting services.
The privately-held firm used an official press release to detail that the deal with local casino operator, Elite Casino Resorts, is to involve the 97-room Lyon County facility being supplied with on-premise online and mobile sports wagering in addition to a range of managed products encompassing various anti-fraud, customer support, marketing, payments, compliance, trading and business intelligence advances.
Betfred revealed that its American subsidiary was only granted an out-of-state vendor license by the Iowa Racing and Gaming Commission on Thursday while the new alliance with Elite Casino Resorts is moreover due to include the provision of a plethora of managed trading operations support innovations.
Fred Done, Chief Executive Officer for Betfred, used the press release to explain that his firm has over 50 years of experience in the sportsbetting sector and currently runs a retail estate of some 1,600 shops in the United Kingdom. He moreover described his company as the ‘world’s largest privately-owned retail bookmaker’ and now hopes to be able ‘to bring a best-in-class sports wagering experience to’ aficionados inside the Larchwood-based casino.
Done’s statement read…
“I’m delighted to partner with Elite Casino Resorts in Iowa and we look forward to working with our new partner and sharing our joint expertise in what is a very exciting opportunity and market for Betfred.”
For its part, Elite Casino Resorts is also responsible for Iowa’s Riverside Casino and Golf Resort as well as its newer Rhythm City Casino Resort while the firm’s Chief Executive Officer, Dan Kehl, used the press release to proclaim that he is now ‘excited to offer our guests another world-class product’.
Read the statement from Kehl…
“With Betfred, Grand Falls Casino and Golf Resort will be the best place in Iowa for sportsbetting at our casino and on a safe and secure platform.”