BetGames, a live dealer and betting games studio well-known for its innovative approach in the industry, has signed a new deal in Africa. It has agreed to supply the fast-growing Sahara Games Technology Corporation with its content.
When it comes to the newest deal, BetGames has enhanced Sahara’s land-based offering by integrating its product portfolio. This includes popular lottery games Lucky 7 and Lucky 5 and a Wheel of Fortune game as well.
A leader in the African market:
From the beginning, Sahara Games has fortified its position in the quickly growing African market. It is popular in several key regions, and most of its accomplishments lie in the fact that it provides an optimal product mix to clients.
BetGames’ popularity in Africa is rapidly increasing due to this partnership: it is expanding to important markets, such as Kenya, Uganda, Nigeria, and Mozambique. It delivers content to over 300 retail locations in such markets.
Expanding to new markets:
James Everett, VP of Sales for the African market at BetGames, said that they were delighted to have reinforced their position in Africa. This deal helped them expand to four new markets, he added.
He also stated that Sahara has established itself as a fantastic operator, offering various sports-betting and casino products. BetGames’ products are now added to its thrilling collection.
Mathew Halloran, COO at Sahara Games, is also satisfied with this collaboration. He stated that they were excited to have reached an agreement with such a prominent name. Halloran pointed out that BetGames is already present in Africa and that its presence speaks for itself.
Sahara wants to maintain its position as a market leader, so they always look to integrate the best – they claim that they have done exactly that by taking on BetGames exciting collection of lottery games.
In the wake of massive success in 2021, BetGames continues expanding its global presence. After a recent rebranding, the company has recorded a surge in engagement due to its enhanced Lotto Reloaded studio.
This product is authorized across different markets, including the ones governed by UKGC and MGA. It also fulfills the regulatory requirements in different South African jurisdictions.
We can’t wait to see what else this duo has up their sleeves for us!