In the United States and the BetMGM retail and online sportsbetting concern of MGM Resorts International and Entain has announced the inking of a deal to extend and expand its existing relationship with SportsGrid Incorporated.

The Jersey City-headquartered enterprise used an official Monday press release to detail that it currently offers punters in 20 American states including Illinois, New York and Michigan the ability to place wagers on a wide range of sporting events via its mobile-friendly domain at BetMGM.com. The operation explained that it is also responsible for retail sportsbooks within 13 casinos run by parent MGM Resorts International such as the Bellagio Las Vegas, MGM Grand Detroit and Borgata Hotel Casino and Spa properties.

Increased insights:

BetMGM declared that its latest arrangement with SportsGrid Incorporated will see its team of trading experts ‘provide insight during various broadcasts’ such as the Pro Football Today, In-Game Live Primetime and Ferrall Coast to Coast programs. The concern noted that the new multi-year alliance is to also involve the multimedia content and technology platform provider’s lead professional American football pundit, Warren Sharp, delivering reports from various venues run by MGM Resorts International including the 300-room MGM National Harbor facility in Maryland.

Proliferated publicity:

Matt Prevost serves as the Chief Revenue Officer for BetMGM and he used the press release to disclose that his enterprise’s wide range of odds and promotions are to now be featured throughout the entirety of the Ferrall Coast to Coast program produced by SportsGrid Incorporated. The experienced executive asserted that the expanded relationship is to moreover see live reports from Sharp distributed over a plethora of multi-media content platforms encompassing ‘the video streaming network, website, digital syndication publisher network and both companies’ social media properties.’

Read a statement from Prevost…

“SportsGrid Incorporated is an ideal partner and, together, we look forward to providing our customers with more sportsbetting content just in time for the start of football season.”

Dominant duty:

BetMGM stated that the fresh deal with SportsGrid Incorporated has been signed as it ‘continues to expand to new areas’ while keeping responsible gaming education as ‘a key focus’. The Chief Operating Officer for SportsGrid Incorporated, Adam Kaplan, echoed this latter commitment before pronouncing that his company is ‘thrilled’ to have expanded its relationship with the sportsbetting giant ‘on the heels of our initial partnership launch earlier this year.’

A statement from Kaplan read…

“By further leveraging SportsGrid Incorporated’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts International properties.”