MGM Resorts International’s flagship sports wagering and iGaming brand BetMGM has revealed that it has signed a market access deal with Revolutionary Racing Kentucky (RRKY). This deal permits BetMGM to enter the Kentucky sports wagering market and deliver its retail and online sports wagering platform to Kentucky players as soon as legalized sports wagering debuts.

Opening of a new retail sportsbook:

Through this partnership, the firm will also open a retail BetMGM Sportsbook occupying 5,200 square feet of space at Sandy’s Racing & Gaming, an entertainment and gaming complex worth $75 million located in Ashland.

However, Kentucky’s first quarter horse racetrack and equestrian center will also be built on 182 acres near Sandy, after the sportsbook opens, with the first races set to begin in 2025, according to The Daily Independent.

Commenting on the agreement, CEO of BetMGM, Adam Greenblatt, said: “Kentucky has a rich history in sports and a passionate fan base. Revolutionary Racing is an ideal partner, enabling us to deliver an entertaining and responsible gaming experience, while investing in the state through job creation and tax revenue.” 

In this regard, the CEO of Revolutionary Racing, Prentice Salter, added: “We promised to bring a world-class facility to Ashland and wanted a world-class partner for online sports wagering across the Commonwealth and at our sportsbook lounge. We’ve got that with BetMGM.”

Responsible gambling stays a primary focus of BetMGM:

Since BetMGM continues to spread into more regulated markets, teaching responsible gambling remains a primary focus. The company is pleased to offer the necessary resources to help customers gamble responsibly, involving GameSense, an industry-leading program, created and licensed to MGM Resorts by the British Columbia Lottery Corporation. Via integration within BetMGM’s desktop and mobile platforms, players may get the same GameSense experience they’re used to at MGM Resorts facilities globally. This addition also expands BetMGM’s already existing responsible gambling tools whose main role is to provide players with a fun and safe digital experience.

About:

BetMGM is the online and land-based sports wagering division of MGM Resorts International as mentioned above. It is also the main brand for online casino games along with subsidiary brands Borgata Online (New Jersey), Party Poker and Party Casino.

Revolutionary Racing is Kentucky’s leading developer of gaming and horse racing-focused projects. Having already proven itself as a reliable partner, it is creating new job positions and new tax profits while revitalizing horse racing.