In the United States and the Betr-branded online sportsbetting app has announced that it is to ban its punters from using credit cards while simultaneously requiring such customers under the age of 25 to set a mandatory deposit limit.

According to a Tuesday report from a source, the move from the micro-bet enterprise represents a world first and was first publicized earlier this week during the latest edition of the giant Global Gaming Expo (G2E) in Las Vegas. The mobile-friendly service is the brainchild of SimpleBet founder Joey Levy and was purportedly launched across the United States only last month so as to allow anyone over the age of 21 to place wagers on the nitty-gritty aspects of sporting contests.

Interesting innovation:

Betr reportedly permits users to place micro-bets on action from the National Basketball Association (NBA), National Football League (NFL) and Major League Baseball (MLB) using coins that can subsequently be redeemed for actual prizes. These wagers purportedly involve such things as whether a basketball team will hit a three-point shot in its next possession or what is to be the ruling on an ensuing pitch in a baseball game.

Sounder setting:

By prohibiting its users from using credit cards and Betr reportedly disclosed that it is looking to promote a safer and more responsible gambling environment while concurrently pushing punters towards the use of alternative payment options such as debit cards and pre-payment vouchers. For his part and Levy purportedly told a second source that his firm has a ‘responsibility as leaders to get this right’ and additionally wants consumers to begin focusing more on the entertainment aspects associated with wagering on sports.

Levy reportedly stated…

“Sportsbetting should be about enhancing the way the mass-market fan consumes and interacts with sports. The experience should be like going to the movies and paying $20 for two hours of entertainment such as watching a live game and spending $20 on Betr to make that game more entertaining.”

Prominent participants:

Betr, in which American social media personality Jake Paul moreover has a stake, rolled out its free-play service across the United States only last month and is reportedly looking to follow this with a real-money counterpart in select jurisdictions over the course of the coming months. The team behind the innovative service furthermore purportedly encompasses NFL notables Braxton Berrios, Dez Bryant, Ezekiel Elliott, DeSean Jackson and Richard Sherman alongside serial technologies investor Geoffrey Woo, sporting events promoter Nakisa Bidarian and venture capitalist Saxon Baum.