Online games developer BetSoft Gaming Limited has announced the signing of an agreement that will see its full suite of titles offered on the new Denmark-facing domain at Bingohygge.dk.
Malta-headquartered BetSoft Gaming Limited declared that the deal with operator Spillehallen.dk ApS encompasses its classic range of online video slots as well as its three-dimensional Slots3 collection and ToGo mobile-friendly titles.
Aaron Axisa, Account Manager for BetSoft Gaming Limited, explained that Bingohygge.dk is due to be primarily targeted towards female aficionados in Denmark aged between 30 and 65 as women already represent the ‘fastest-growing player demographic in our business’.
“It is brilliant to target Bingohygge.dk towards a female audience,” read a statement from Axisa. “We know Spillehallen.dk has the experience and dedication to create a superior experience for these players.”
Erik Boye Hansen, Chief Executive Officer for Spillehallen.dk ApS, stated that his firm is ‘well-known’ across Denmark due to its online casino at Spillehallen.dk and its activities in ‘producing the original Danish slots both for the online and offline market’.
“We did spend a lot of time finding the right game providers and are very thrilled that BetSoft [Gaming Limited] wanted to work with us on the new gaming site,” read a statement from Hansen. “We see both the three-dimensional slots and table games from BetSoft [Gaming Limited] as important products for us and our partners in the future.”